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What is required to do business today? Discover what you need to know about getting to the next level with Impact’s blogs, videos, webinars, eBooks, and more!

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Blog Post

Close up of a vintage football helmet

How Stores Are Capitalizing on Super Bowl Promotions

The Super Bowl is projected to have nearly 130 million viewers worldwide and with consumer spending around the game reaching over $17 billion. Read more to find out how you can benefit from marketing during the Super Bowl season.

Marketing

Feb 05, 2024

Blog Post

Person pressing phone screen with their hand as hearts and thumbs up bubbles float up from phone.

Organic vs. Paid Social Media Strategies

Discover the differences between organic and paid social media strategies and how both can benefit businesses, as well as how to successfully implement them.

Marketing

Dec 06, 2023

Webinar

Entrepreneur Roundtable—How to Overcome the Challenges Blocking Your Growth

Hear from a roundtable of successful entrepreneurs on how businesses can overcome the major challenges keeping them from massive growth.

Business Growth

Oct 17, 2023

Blog Post

Distressed man holding his temples at a desk with his laptop open in a dark room

What We Can Learn From Rebranding Fails

Read through these rebranding fails to learn about common pitfalls modern brands run into when trying to execute a rebrand and how you can avoid them yourself.

Marketing

Sep 13, 2023

Blog Post

Professional sitting at a table with an Impact branded laptop, blurred figures moving about.

Impact's Website Redesign Case Study: Lessons Learned

Impact's website redesign case study walks you through our site redesign process from inception to launch, teaching you all the lessons we learned on the way.

Marketing

Aug 02, 2023

Blog Post

A video camera pointed at a person standing in front of a colorfully-lit studio set

Why Video Marketing Should Be Part of Your Strategy

Learn about the importance of a video marketing strategy in your overarching content marketing plan.

Marketing

Jul 26, 2023

Blog Post

graphic of colleagues collaborating

Using a Recruitment Marketing Strategy to Target Your Ideal Employee

Read this article to get an idea of how a comprehensive recruitment marketing strategy stimulates savings and minimizes turnover.

Marketing

Jul 10, 2023

Blog Post

How to Redesign a Website in 9 Steps

Want to know how to redesign a website? Follow these nine steps and get an understanding of what you need to do to revamp your brand.

Marketing

Jan 30, 2023

Blog Post

a dart hitting bullseye

How to Find Your Target Audience on Social Media

To be effective, you must know how to find your target audience. Learn how to engage and attract them and boost your social presence.

Marketing

Jan 18, 2023

Blog Post

blue skies and skyscrapers and a crane

Is Marketing Worth It for Construction Companies?

Learn about why marketing makes a difference for construction businesses and the best strategies to attract job seekers and increase leads.

Marketing

Nov 09, 2022

Blog Post

How Businesses Can Use Recruitment Marketing for Talent Acquisition and Retention

Learn how businesses can utilize marketing strategies, data, expertise to attract candidates and retain talent.

Marketing

Feb 24, 2022

Blog Post

Why Digital Branding Is Important

Why is digital branding important and why must organizations ensure they have a quality branding strategy? Find out here.

Marketing

Feb 09, 2022

Blog Post

person typing on a computer

30 Stats That Show the Importance of SEO

Take a look at these 30 stats that demonstrate the importance of SEO for modern businesses and why it's essential to implement it.

Marketing

Sep 21, 2021

Blog Post

5 Effective Social Media Marketing Tips for Franchises

How can franchises make the most effective use of social media? Find out with five tips for franchises like yours.

Marketing

Mar 09, 2021

Blog Post

person holding a coffee cup with and typing in a laptop

40 Digital Marketing Stats SMBs Need to Know

Digital marketing is vital for SMBs everywhere. Check out these 40 digital marketing stats that prove why it's so essential in 2020.

Marketing

Dec 15, 2020