Inside AI Labs: Helping Real Estate Clients Rethink What’s Possible 

“If you can show me a better way to do something, I’m going to try it,” said Connie Antoniou, Founder of Connie Antoniou Luxury Lifestyles and Senior Vice President of Sales at Jameson Sotheby’s International Realty.  

That openness to possibility is exactly what brought CMR Advisory LLC and Connie Antoniou Luxury Lifestyles to Impact’s AI Lab.  

In a relationship-driven industry like luxury real estate, the goal was to uncover where AI could help experienced professionals move faster, capture decades of expertise, and spend more time focused on the client relationships that matter most.  

Why AI Labs?  

AI is everywhere. And for most businesses, the question is: where do we start, what’s actually worth building, and how do we make it work for our people?  

That’s exactly why Impact created AI Labs, a four-hour, hands-on experience where teams can walk in with nothing more than a willingness to explore what’s possible with AI and leave with a proof of concept designed around a real business need.  

Impact’s AI team helps uncover where AI can create value, what’s actually worth building, and how to make it work for individual teams.  

Instead of a broad, one-size-fits-all AI demonstration, the experience is highly specific to the way these leaders serve their clients, manage knowledge, evaluate properties, and make decisions.  

Over the course of the session, Impact’s AI team listened to the clients’ challenges, mapped their workflows, explored opportunities, and built a proof of concept based on the conversations happening in the room.  

“The fact that we were able to sit there in four hours, from concept conversation to an actual proof of concept, was really eye-opening,” said Connie Mui-Reilly, Founder of CMR Advisory LLC, Fractional Chief AI Officer to Luxury Real Estate Brokerages.  

Helping Clients See What’s Possible  

For Connie Antoniou, a luxury real estate advisor with more than 40 years of experience, the AI Lab opened up a new way to think about scaling her expertise.  

“The whole day was mind-blowing for me. It really was,” said Connie Antoniou of Connie Antoniou Luxury Lifestyles and Senior Vice President of Sales at Jameson Sotheby’s International Realty.  

Her business is built on relationships, instinct, service, and decades of knowledge. But much of that knowledge lives in her head: the client preferences, market nuance, property details, timing, and intuition that help her make the right match.  

During the AI Lab, Impact helped explore how that knowledge could become part of a more structured, AI-supported process.  

The result wasn’t about replacing the human side of real estate. It was about helping experienced professionals spend less time stuck in bottlenecks and more time doing what they do best: building relationships, serving clients, and making strategic decisions.  

The Challenge: Turning Expertise Into Scalable Systems  

In luxury real estate, the best agents don’t just match a buyer’s budget to a listing.  

“The value of a true exceptional real estate agent is to be able to synthesize and actively listen to their clientele and hear what they’re not really telling you,” said Connie Mui-Reilly, who is currently serving as Chief AI Officer at select Sotheby’s International Realty affiliates.  

Impact’s AI Lab helped the clients explore how AI could support that work by connecting data, surfacing insights, and creating smarter ways to match people, properties, priorities, and timing.  

Both Antoniou and Mui-Reilly also explored opportunities around comparative market analysis, pricing strategy, listing preparation, client intelligence, and workflow automation, including how AI could help reduce time-intensive work while preserving the human judgment and expertise that make top agents exceptional.   

Built Around Real Business Pain Points  

One of Connie Antoniou’s biggest takeaways was seeing how AI could help address a specific bottleneck in her business: preparing pricing strategies and comparative market analyses after a listing appointment.  

For her, the opportunity wasn’t abstract. It was tied directly to a daily business challenge that slows down speed to market, limits capacity, and creates pressure in an industry where expectations are higher than ever.  

During the session, Impact explored how AI could accelerate the analysis process while layering in market context, property details, seasonal timing, interest rates, inventory, comparable properties, and potential updates.  

For a business where clients expect fast, informed guidance, that kind of speed becomes a serious competitive advantage.  

AI That Supports People, Not Replaces Them  

A major theme from the AI Lab was the idea that AI works best when it strengthens human expertise.  

For these clients, AI wasn’t positioned as a replacement for trusted advisors, relationship builders, or experienced agents. Instead, it became a way to give those professionals more capacity. More capacity to think, to serve, to personalize the client experience, and to act quickly when timing matters.  

“I think that’s the best part where you’re saying I’m giving you time back to do what you do best,” said Tracy Garcia, Chief Experience Officer at Impact.  

The AI Lab helped reframe AI from a transactional tool into a thought partner that can be trained, refined, governed, and improved over time.  

“It’s almost a relationship in itself… to be able to continue to develop your AI specific to you,” said Connie Mui-Reilly.  

Created with Adoption in Mind  

Every industry has different workflows, expectations, risks, and opportunities. That’s why AI Labs are designed around the client’s real-world business environment.  

During the session, Impact’s team focused not only on what could be built, but how it could be adopted. The conversation included change management, governance, security, user buy-in, and the practical steps required to move from a promising idea to a solution people actually use.  

Because successful AI adoption isn’t just about having the smartest idea.  

It’s about helping teams understand it, trust it, use it, and see themselves in the transformation.  

Designed to Capture the Details That Matter  

Impact’s AI Labs are built to go beyond surface-level use cases.  

As conversations unfold, the team identifies patterns, pain points, and industry-specific nuance then turns those insights into proof of concepts that reflect the client’s actual business. 

That means the experience is not about handing over a generic AI tool. It’s about understanding what matters to the client and building around it. 

“I can't make one product and hand it to you and be like, we understand business processes,” said Jon Evans, Chief AI Officer at Impact. “It’s got to be yours, and it has to matter to you.”  

That level of specificity is what made the experience stand out to the clients.  

“Your team was able to provide a [proof of concept] that was very specific to the conversation that we had,” said Connie Mui-Reilly.  

What Our Clients Took Away  

By the end of the AI Lab, the clients walked away with more than inspiration. They left with a clearer understanding of where AI could fit into their business and what it could make possible.  

Most importantly, they saw that AI transformation doesn’t have to start with a massive, abstract initiative.  

It can start with a conversation, a real business challenge, and a team that knows how to turn possibility into action.  

Whether you know exactly where you want to start or you’re still trying to define your best use cases, Impact’s AI experts can help you move from curiosity to clarity. Let’s find out what’s possible with AI consulting services.