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What is required to do business today? Discover what you need to know about getting to the next level with Impact’s blogs, videos, webinars, eBooks, and more!

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A tablet floating in a sea of color, a hand holds a stylus as words appear on the screen.

3 Ways to Properly Use AI In Your Content Creation

Fuel fresh ideas, sharpen your feedback, and strengthen your final drafts—collaborating with AI can transform your entire content creation process.

Marketing

Jun 11, 2025

A person working on a laptop with a colorful graph on the screen

Tech in The Future of Branding and Market Share Growth

This piece dives into how technology is transforming the fundamentals of brand strategy, from search and storytelling to scaling and personalization, and what it takes to grow market share in a landscape where human insight and machine logic are in constant conversation.

Marketing

Jun 04, 2025

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How to Mitigate and Minimize Risk During Digital Transformation

Discover how to manage risk effectively during digital transformation and create a flexible, secure foundation that supports long-term business growth and scalability.

Digital Transformation

May 29, 2025

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Inbound vs Outbound Marketing: What’s the Difference?

Inbound marketing attracts consumers with valuable and engaging content while outbound marketing is putting your brand directly in front of prospects, wherever they are.

Marketing

May 20, 2025

An index finger pressing an AI button over a generated image of mountains and a valley with trees

The Reality of AI Development

The way we think as individuals fundamentally influences the ways in which we interact with artificial intelligence. Impact’s Chief AI Officer, Jon Evans, explains how we can enhance our relationship with AI through the lens of thought architecture.

Digital Transformation

May 19, 2025

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5 Advanced Technology Examples to Improve Your Business

Explore five real-world examples of businesses that implemented advanced technology like AI, RPA, and document management, and the benefits they saw from it.

Digital Transformation

May 12, 2025

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What Is MarTech? And Why Is It Important to Your Business?

Discover what MarTech is, why it's important to be using modern marketing technology, and examples of tools you should be using today.

Marketing

May 05, 2025

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How Customer Experience Drives Business Growth

By prioritizing the customer experience, businesses can increase customer retention and loyalty, generate organic brand advocacy, expand their market share, and ultimately drive the bottom line.

Marketing

Apr 23, 2025

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Reviewing the Pros and Cons of AI in Marketing

Read this article for a full review of the pros and cons of integrating artificial intelligence into marketing workflows and operations.

Marketing

Apr 09, 2025

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Real Life Marketing Professionals React to Real-World Campaigns

In this blog, we feature several professionals from our internal and external marketing teams reviewing real-world ad campaigns. Get their thoughts on what makes for effective marketing in this piece!

Marketing

Mar 14, 2025

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Increase Sales Exponentially with These 5 Marketing Strategies

Explore how you can substantially improve your sales strategies and win a larger market share in this blog covering five powerful marketing strategies that support sales.

Marketing

Mar 03, 2025

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Infographic: What Is a Paid Media Strategy?

Maximize exposure to your brand with a paid media strategy. Learn what one is, how to create one, and what are its benefits here.

Marketing

Feb 19, 2025

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Mastering B2B Social and Paid Media Marketing

Social media marketing leverages the power of connection and engagement with your audience while paid media tactics allow you to get your content in front of the right people at the right time. Learn more about how they work together below!

Marketing

Jan 29, 2025

6 Future Marketing Trends That Will Define 2025

Dive into the future of marketing as we delve into six trends that are anticipated to shape how businesses can best connect with audiences in the new year.

Marketing

Jan 21, 2025

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5 Benefits of the Internet of Things (IoT) for Businesses

Increased productivity and better customer service are some of the benefits of IoT. Discover what IoT can do for your company in this blog.

Digital Transformation

Jan 09, 2025

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