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What is required to do business today? Discover what you need to know about getting to the next level with Impact’s blogs, videos, webinars, eBooks, and more!

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A printer machine with a stack of printed documents on the tray.

How To Choose the Best Printer for Your Small Business

Need physical documents at work? Read Impact's blog addressing printing needs and determining which types of printers are good for small businesses.

Print Services

Feb 26, 2026

Two young people smiling and sharing a moment on a smartphone in a shopping center

Gen Z Consumer Behavior & Shopping Trends

The five top Gen Z consumer values are: a digital-first mindset, sustainability, diversity and inclusion, authenticity, and accessibility.

Marketing

Feb 23, 2026

6 Benefits of Programmatic Advertising with Examples

Uncover the benefits and importance of programmatic advertising, learn how it works, and discover why marketers should consider using it in their campaigns.

Marketing

Feb 16, 2026

What a Real MSP Partnership Looks Like | Webinar

Know what to look for in a partner, common misconceptions, and how the right MSP relationship can help you focus on goals, not business burdens.

Customer Experience

Feb 11, 2026

A laptop dashboard with metrics on the screen

What Is MarTech? And Why Is It Important to Your Business?

Discover what MarTech is, why it's important to be using modern marketing technology, and examples of tools you should be using today.

Marketing

Feb 09, 2026

Discovering the Heart of the System – Part 2 of 4

In the second part of her series, Dr. Zubia Mughal discusses the process of discovering and defining behavioral thresholds that, in turn, became the heart of the churn model.

Jan 14, 2026

Using Artificial Intelligence (AI) in Business

Read this article on artificial intelligence in business to learn about the current state of AI, and how organizations are using the new tech.

Dec 30, 2025

A digital money bag sitting on a circuit board

The Risk-Reward of Investing in AI and Digital Transformation

From volatile markets to ethical concerns, understanding the balance between opportunity and uncertainty is critical for investors. This piece explores the strategic considerations, potential pitfalls, and long-term rewards of betting on these transformative technologies.

Digital Transformation

Dec 11, 2025

A person holding out their palm, an orange swirling cone of light floats above their hand

When Is it Time to Rethink Sales Strategy?

This piece explores the warning signs of a stale approach to sales and offers practical steps to build a plan that aligns teams, leverages data, and adapts to market shifts to amplify results.

Marketing

Dec 03, 2025

A red billboard with a opaque bullseye target and 3 arrows in the center

How to Increase Market Share with Marketing

Powerful marketing can directly lead to an increase in market share, find out how brands use content marketing, audience targeting, and other tools to win more market share with marketing efforts.

Marketing

Dec 01, 2025

A pair of videographers working on perfecting a shot

Videography Case Studies with Video Marketing Examples

From classic short-form commercials to unique and creative long-form content, video marketing is a wide and highly impactful aspect of modern marketing strategies.

Marketing

Nov 06, 2025

A pair of people working on a design concept with sketches and various color scheme choices

Refining and Leveraging Your Visual Identity

There are several elements that work together to create a brands visual identity such as the color scheme, typography, and of course the logo. Read on to learn how you can refine and leverage your brand’s visual identity.

Marketing

Oct 27, 2025

A person using their index finger on a digital display wall

6 Future Marketing Trends That Will Define 2026

Dive into the future of marketing as we delve into six trends that are anticipated to shape how businesses can best connect with audiences in the new year.

Marketing

Oct 16, 2025

Lessons Learned from Incorporating AI into Business Processes | Webinar

AI success isn’t luck. It’s learning from the people who’ve been there. Uncover the dos, don’ts, and “oh no” moments from those who’ve already navigated the AI journey.

Digital Transformation

Oct 16, 2025

The corner of the American flag with ripples of digitization running through it

Investing in Cybersecurity with Government Incentives

Cyber threats are rising, but so are the resources to fight them. This blog breaks down key cybersecurity incentives—like FERC’s Order No. 893, Section 179 tax breaks, and SBA grants—that can help utilities, governments, and small businesses invest in stronger digital infrastructure.

Cybersecurity

Oct 09, 2025

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