Impact Insights | Blogs, Videos, eBooks, Webinars, & More

What is required to do business today? Discover what you need to know about getting to the next level with Impact’s blogs, videos, webinars, eBooks, and more!

FILTER BY

Managed Service

Topic

Content Type

Industry

Filter By

Managed Service

Topic

Content Type

Industry

5 Innovative Technologies That Can Actually Improve Sales Performance

Discover how to improve sales performance by implementing innovative new technologies to help reps use data and streamline processes.

Digital Transformation

Jun 30, 2025

A person standing in front of a room of people - seemingly instructing them

The Important Role of AI Corporate Training

Discover why investing in AI corporate training unlocks new efficiencies, fosters innovation, and positions your organization for sustainable growth in the AI era.

Digital Transformation

Jun 25, 2025

6 Benefits of Programmatic Advertising

Uncover the benefits and importance of programmatic advertising, learn how it works, and discover why marketers should consider using it in their campaigns.

Marketing

Jun 24, 2025

A tablet floating in a sea of color, a hand holds a stylus as words appear on the screen.

3 Ways to Properly Use AI In Your Content Creation

Fuel fresh ideas, sharpen your feedback, and strengthen your final drafts—collaborating with AI can transform your entire content creation process.

Marketing

Jun 11, 2025

A person working on a laptop with a colorful graph on the screen

Tech in The Future of Branding and Market Share Growth

This piece dives into how technology is transforming the fundamentals of brand strategy, from search and storytelling to scaling and personalization, and what it takes to grow market share in a landscape where human insight and machine logic are in constant conversation.

Marketing

Jun 04, 2025

A human shaking the hand of a robot with a laptop in the background

How to Mitigate and Minimize Risk During Digital Transformation

Discover how to manage risk effectively during digital transformation and create a flexible, secure foundation that supports long-term business growth and scalability.

Digital Transformation

May 29, 2025

A magnet and a series of tokens on a table

Inbound vs Outbound Marketing: What’s the Difference?

Inbound marketing attracts consumers with valuable and engaging content while outbound marketing is putting your brand directly in front of prospects, wherever they are.

Marketing

May 20, 2025

An index finger pressing an AI button over a generated image of mountains and a valley with trees

The Reality of AI Development

The way we think as individuals fundamentally influences the ways in which we interact with artificial intelligence. Impact’s Chief AI Officer, Jon Evans, explains how we can enhance our relationship with AI through the lens of thought architecture.

Digital Transformation

May 19, 2025

A woman stands holding a tablet and a stylus with a floating prompt bar waiting for an entry

5 Advanced Technology Examples to Improve Your Business

Explore five real-world examples of businesses that implemented advanced technology like AI, RPA, and document management, and the benefits they saw from it.

Digital Transformation

May 12, 2025

A laptop dashboard with metrics on the screen

What Is MarTech? And Why Is It Important to Your Business?

Discover what MarTech is, why it's important to be using modern marketing technology, and examples of tools you should be using today.

Marketing

May 05, 2025

A person sitting at a desk with a laptop in front. Floating on the image is a scale of smiley faces ranging from a frowny face to a happy face with corresponding star ratings underneath ranging from 1 to 5

How Customer Experience Drives Business Growth

By prioritizing the customer experience, businesses can increase customer retention and loyalty, generate organic brand advocacy, expand their market share, and ultimately drive the bottom line.

Marketing

Apr 23, 2025

A robotic hand holding up a brain icon and a megaphone icon

Reviewing the Pros and Cons of AI in Marketing

Read this article for a full review of the pros and cons of integrating artificial intelligence into marketing workflows and operations.

Marketing

Apr 09, 2025

Three versions of the same man expressing different emotional reactions with floating media icons and a video play button floating in the background | red background

Real Life Marketing Professionals React to Real-World Campaigns

In this blog, we feature several professionals from our internal and external marketing teams reviewing real-world ad campaigns. Get their thoughts on what makes for effective marketing in this piece!

Marketing

Mar 14, 2025

A group of marketers sitting around a conference table in an office

Increase Sales Exponentially with These 5 Marketing Strategies

Explore how you can substantially improve your sales strategies and win a larger market share in this blog covering five powerful marketing strategies that support sales.

Marketing

Mar 03, 2025

A silhouette of a man shouting into a megaphone

Infographic: What Is a Paid Media Strategy?

Maximize exposure to your brand with a paid media strategy. Learn what one is, how to create one, and what are its benefits here.

Marketing

Feb 19, 2025

...