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What is required to do business today? Discover what you need to know about getting to the next level with Impact’s blogs, videos, webinars, eBooks, and more!

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A man holding the corner of his glasses and looking at the screen of his smartphone

Why Mobile User Experience (UX) Is Essential to Growing Your Business

Are you emphasizing responsive web design when developing the strategy around your online user experience? Learn how to deliver a top-tier experience to your audience regardless of the device they use.

Managed IT

Jan 22, 2026

Discovering the Heart of the System – Part 2 of 4

In the second part of her series, Dr. Zubia Mughal discusses the process of discovering and defining behavioral thresholds that, in turn, became the heart of the churn model.

Jan 14, 2026

silver figurines scattered across a red bullseye

What Customer Engagement Metrics Actually Matter?

Customer engagement is a vital piece of the modern marketing puzzle. Still, with so much consumer data available these days, it can be difficult to pinpoint the customer engagement metrics that are worth tracking and analyzing.

Marketing

Dec 22, 2025

A pair of videographers working on perfecting a shot

Videography Case Studies with Video Marketing Examples

From classic short-form commercials to unique and creative long-form content, video marketing is a wide and highly impactful aspect of modern marketing strategies.

Marketing

Nov 06, 2025

A pair of people working on a design concept with sketches and various color scheme choices

Refining and Leveraging Your Visual Identity

There are several elements that work together to create a brands visual identity such as the color scheme, typography, and of course the logo. Read on to learn how you can refine and leverage your brand’s visual identity.

Marketing

Oct 27, 2025

Two young people smiling and sharing a moment on a smartphone in a shopping center

Gen Z Consumer Behavior & Shopping Habits

The five top Gen Z consumer values are: a digital-first mindset, sustainability, diversity and inclusion, authenticity, and accessibility.

Marketing

Oct 22, 2025

A shopping cart in a store with disco lighting

Identifying Customer Experience Pain Points and How to Solve Them

Five of the most common customer experience pain points include: A lack of personalization, poor web design, confusing processes, inconsistent messaging, and support services.

Customer Experience

Oct 20, 2025

A phone sitting on a map with a location ping popping off the screen vertically

How to Leverage Location Based Marketing

The five location based marketing tactics covered in this blog include local paid media targeting, local promotions, out-of-home marketing, geofencing, and location pages.

Marketing

Sep 08, 2025

A picture of the White House across the lawn

Summarizing The Content of AI.Gov

AI.gov is the U.S. government’s platform for AI strategy, funding, and public engagement. This summary highlights what the site covers, the values it promotes, and the challenges it faces as AI becomes a national priority.

Sep 03, 2025

What Is UCaaS (Unified Communications as a Service)?

What is UCaaS? Learn more about unified communications and how it can help streamline your business communications.

Managed IT

Aug 18, 2025

A tablet floating in a sea of color, a hand holds a stylus as words appear on the screen.

3 Ways to Properly Use AI In Your Content Creation

Fuel fresh ideas, sharpen your feedback, and strengthen your final drafts—collaborating with AI can transform your entire content creation process.

Marketing

Jun 11, 2025

A person working on a laptop with a colorful graph on the screen

Tech in The Future of Branding and Market Share Growth

This piece dives into how technology is transforming the fundamentals of brand strategy, from search and storytelling to scaling and personalization, and what it takes to grow market share in a landscape where human insight and machine logic are in constant conversation.

Marketing

Jun 04, 2025

light-blur of people walking down a dim city street with a skyscraper in the background.

What Is Business Efficiency? A Comprehensive Overview

Read this comprehensive overview to learn about business efficiency, what it means to modern organizations, and how it can be optimized across processes.

Managed IT

Apr 29, 2025

A person sitting at a desk with a laptop in front. Floating on the image is a scale of smiley faces ranging from a frowny face to a happy face with corresponding star ratings underneath ranging from 1 to 5

How Customer Experience Drives Business Growth

By prioritizing the customer experience, businesses can increase customer retention and loyalty, generate organic brand advocacy, expand their market share, and ultimately drive the bottom line.

Marketing

Apr 23, 2025

A group of four humans gathered around a robot using a work board

Building the Future: The Essential Components of a Great AI Team

In this guest post by Impact's Chief AI Officer, Jon Evans, he reviews what it takes to build an in-house team to manage the integration and development of artificial intelligence in a responsible, sustainable, and productive capacity.

Jan 22, 2025