Year in Review

A Look Back at the Year: Our Top 5 Titles From 2024

We’re officially on our way out of 2024 and headed into 2025, so to celebrate we’ve put together a list of five favorite pieces from throughout the year!

Blog Post

9 minute read

Dec 18, 2024

We’re officially on our way out of 2024 and headed into 2025, so to celebrate (and reflect) we’ve put together a list of five favorite pieces from throughout the year! Our selections include pieces you loved alongside a couple of picks from our editorial team.  

From an interview on the successful implementation of automation to understanding the consumer behavior of the newest generations, this list is chalk-full of must-reads and can’t misses.  

So without further adieu, let’s take a look at our five superstars:  

  1. Mastering the Ups and Downs of Innovation
  2. Video Marketing Case Studies and Examples  
  3. 5 Examples of Smart Technology in Healthcare
  4. How Impact Reduced Time to Answer by Over 1200%
  5. Gen Z Consumer Behavior and Shopping Habits  

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1. Mastering the Ups and Downs of Innovation

Our first selection is titled “Mastering the Ups and Downs of Innovation” and comes from our Chief Technology Officer, Frank DeGeorge.  

This insightful article explores the complex emotional journey of innovation, blending wisdom gleaned from real-world experience alongside practical guidance. In this piece, DeGeorge emphasizes embracing setbacks, celebrating achievements, and fostering an environment of collaboration to sustain momentum.  

The article’s relatable examples and actionable advice make it a compelling read for innovators and leaders alike, offering tools to navigate the unpredictable terrain of digital transformation with resilience and creativity.

Read the whole piece here!   

2. Video Marketing Case Studies and Examples  

Our next selection zooms in on the power of video, demonstrating how strategic video marketing creates compelling narratives consumers get behind. It explores real-world examples across industries, illustrating how video content, such as traditional commercials and modern long-form video content, can foster authentic connections and elevate brand visibility.  

The piece emphasizes that well-crafted videography doesn't just convey information—it tells a story that resonates with the audience on an emotional level.

From unique long-form video marketing content to effective short-form commercials, the article underscores video’s versatility in marketing and communication. The examples reveal how companies can boost engagement, expand reach, and solidify brand loyalty by investing in professional video strategies.  

This must-read serves as some stellar inspiration for businesses aiming to amplify their presence through the power of visual storytelling.

Read the whole piece here!

3. 5 Examples of Smart Technology in Healthcare  

The next title we included on this list stands out as a compelling exploration of how innovation is transforming the medical landscape.  

The article highlights cutting-edge advancements such as AI-powered diagnostics, telehealth platforms, and connected ER systems, showcasing their ability to improve efficiency, accessibility, and patient outcomes. It discusses the role of smart hospital developments, where digital integration streamlines workflows and enhances care quality, and AI’s potential in early diagnosis and precision treatments.

The piece goes on to further emphasize how these technologies address modern healthcare challenges, including staff shortages, rising patient demands, and the need for data-driven decision-making.  

By illustrating real-world applications and benefits, this piece not only celebrates the achievements of 2024 but also sets a visionary tone for the future of medicine. It’s a must-read for anyone interested in the intersection of technology and healthcare innovation.

Read the whole piece here! 

4. How Impact Reduced Time to Answer by Over 1200%

Our list of favorites simply would come up short without mentioning the interview with Ed Meier, Impact’s Director of Support Services, on reducing our time to answer by over 1200%, serving as a truly incredible example of implementing automation successfully.  

The interview chronicles how the implementation of responsible automation revolutionized their workflows, enabling faster, more efficient, and accurate customer query handling.  

This impressive feat not only boosted customer satisfaction but also underscored the long-term benefits of practical automation, including enhanced employee morale, cost reduction, and scalability. The piece dives into actionable strategies, making it a valuable resource for businesses looking to optimize their operations and improve service delivery in an increasingly competitive landscape.  

This one is for the innovators, showing how technology, when applied thoughtfully and responsibly, can redefine success metrics and elevate operational excellence.

Read the whole piece here!  

5. Gen Z Consumer Behavior & Shopping Habits

The last title on this list offers an insightful look into how the new generation of consumers is reshaping the marketplace with unique values and expectations. 

As digital natives, Gen Z prioritizes mobile and social-first shopping experiences, making platforms like Instagram, TikTok, and Snapchat essential for brand engagement. Unlike previous generations, Gen Z demands authenticity and transparency from brands, with a clear preference for companies that align with their values, such as sustainability, inclusivity, and social responsibility.

The article highlights key trends such as the rise of social shopping, where consumers make purchases directly through social media platforms, bypassing traditional e-commerce channels. Gen Z's digital fluency and reliance on peer recommendations and influencers mean that traditional advertising needs to be supplemented with personalized, authentic content that drives purchasing decisions.  

Businesses must adapt quickly, ensuring their marketing strategies reflect these preferences if they want to cultivate lasting relationships with this influential demographic. This thoughtful exploration is a must for brands looking to connect with the next generation of consumers.

Read the whole piece here! 

Here’s to 2024

As we wrap up 2024, it’s the perfect moment to reflect on the standout moments and insights that shaped the year. These five titles highlight some of the best content we’ve shared—each title offering unique perspectives and valuable lessons that continue to inspire.  

Whether revisiting fan favorites or uncovering fresh ideas, these articles have sparked conversations, driven innovation, and provided actionable takeaways that continue to ring true.

Looking ahead to 2025, we’re excited to build on these discussions and dive even deeper into the topics that matter most. Here’s to another year of growth, learning, and the stories that make it all worthwhile. Thank you for joining us on this journey—let's make 2025 even better!

Here’s to you, 2024!!  

Stay up to date with all of Impact’s content by subscribing to The Edge! 

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