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What is required to do business today? Discover what you need to know about getting to the next level with Impact’s blogs, videos, webinars, eBooks, and more!

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Blog Post

A person sitting at a desk with a laptop in front. Floating on the image is a scale of smiley faces ranging from a frowny face to a happy face with corresponding star ratings underneath ranging from 1 to 5

How Customer Experience Drives Business Growth

By prioritizing the customer experience, businesses can increase customer retention and loyalty, generate organic brand advocacy, expand their market share, and ultimately drive the bottom line.

Marketing

Feb 21, 2024

Blog Post

3 people clearly from different walks of life in a meeting room collaborating.

5 Diversity and Inclusion Examples From Leadership Teams

Five benefits that stem from diversity in the workplace and in leadership include enhanced performance, boosted creativity, increased retention, profit growth, and improved collaboration.

Marketing

Feb 07, 2024

Blog Post

Close up of a vintage football helmet

How Stores Are Capitalizing on Super Bowl Promotions

The Super Bowl is projected to have nearly 130 million viewers worldwide and with consumer spending around the game reaching over $17 billion. Read more to find out how you can benefit from marketing during the Super Bowl season.

Marketing

Feb 05, 2024

Blog Post

Two women sitting by a window and reviewing documents with a view of downtown Chicago

5 Reasons You May Need Marketing as a Managed Service

Five reasons you may want managed marketing as a service: emphasizing marketing, cost control, improving marketing tactics, a lack of expertise, and sales support.

Marketing

Feb 01, 2024

Blog Post

silver figurines scattered across a red bullseye

What Customer Engagement Metrics Actually Matter?

Customer engagement is a vital piece of the modern marketing puzzle. Still, with so much consumer data available these days, it can be difficult to pinpoint the customer engagement metrics that are worth tracking and analyzing. 

Marketing

Jan 17, 2024

Blog Post

Man looking at analytics

6 Future Marketing Trends That Will Define 2024

Dive into the future of marketing as we delve into six trends that are anticipated to shape how businesses can best connect with audiences in the new year.

Marketing

Jan 08, 2024

Blog Post

People Looking Over Table

6 Benefits of Programmatic Advertising

Uncover the benefits and importance of programmatic advertising, learn how it works, and discover why marketers should consider using it in their campaigns.

Marketing

Dec 20, 2023

Blog Post

Person pressing phone screen with their hand as hearts and thumbs up bubbles float up from phone.

Organic vs. Paid Social Media Strategies

Discover the differences between organic and paid social media strategies and how both can benefit businesses, as well as how to successfully implement them.

Marketing

Dec 06, 2023

eBook

The Ultimate List of Marketing Resources for Any Campaign

What marketing resources does your business need to run successful campaigns? Find out what’s actually necessary for any marketing channel in this eBook!

Marketing

Nov 27, 2023

Blog Post

Bearded man taking a phone call working with post-its on a glass wall

Aligning Your Multi-Channel Marketing Strategy

Unlock the potential of multi-channel marketing with aligned campaigns. Read on to learn how to engage your audience effectively and elevate your brand.

Marketing

Nov 01, 2023

Webinar

Entrepreneur Roundtable—How to Overcome the Challenges Blocking Your Growth

Hear from a roundtable of successful entrepreneurs on how businesses can overcome the major challenges keeping them from massive growth.

Business Growth

Oct 17, 2023

Blog Post

A stylus touching a transparent screen filled with graphics and data

Business Intelligence in Marketing Explained

What is business intelligence in marketing and how exactly can it help your marketing initiatives? Learn about BI in marketing here.

Marketing

Oct 09, 2023

Blog Post

Distressed man holding his temples at a desk with his laptop open in a dark room

What We Can Learn From Rebranding Fails

Read through these rebranding fails to learn about common pitfalls modern brands run into when trying to execute a rebrand and how you can avoid them yourself.

Marketing

Sep 13, 2023

Blog Post

A giraffe walking through a door and becoming an elephant

The Importance of Rebranding with Strategy

Freshen up your brand reputation, image, and identity by developing a rebranding strategy with takeaways from these major rebrands in recent history.

Marketing

Aug 23, 2023

Blog Post

Professional sitting at a table with an Impact branded laptop, blurred figures moving about.

Impact's Website Redesign Case Study: Lessons Learned

Impact's website redesign case study walks you through our site redesign process from inception to launch, teaching you all the lessons we learned on the way.

Marketing

Aug 02, 2023

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