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What Is MarTech? And Why Is It Important to Your Business?

Discover what MarTech is, why it's important to be using modern marketing technology, and examples of tools you should be using today.

Marketing

Feb 09, 2026

How Big Game Promotions Create Big Business

The big game is projected to have over 200 million viewers worldwide and have consumer spending reach over $18 billion. Read more to find out how you can benefit from marketing around the championship game.

Marketing

Feb 02, 2026

A man holding the corner of his glasses and looking at the screen of his smartphone

Why Mobile User Experience (UX) Is Essential to Growing Your Business

Are you emphasizing responsive web design when developing the strategy around your online user experience? Learn how to deliver a top-tier experience to your audience regardless of the device they use.

Managed IT

Jan 22, 2026

What Is Behavioral Segmentation in Marketing?

Discover what behavioral segmentation is, its importance, and how you can sort your customers into groups to better engage with them in this blog by Impact.

Marketing

Jan 05, 2026

silver figurines scattered across a red bullseye

What Customer Engagement Metrics Actually Matter?

Customer engagement is a vital piece of the modern marketing puzzle. Still, with so much consumer data available these days, it can be difficult to pinpoint the customer engagement metrics that are worth tracking and analyzing.

Marketing

Dec 22, 2025

A person holding out their palm, an orange swirling cone of light floats above their hand

When Is it Time to Rethink Sales Strategy?

This piece explores the warning signs of a stale approach to sales and offers practical steps to build a plan that aligns teams, leverages data, and adapts to market shifts to amplify results.

Marketing

Dec 03, 2025

A red billboard with a opaque bullseye target and 3 arrows in the center

How to Increase Market Share with Marketing

Powerful marketing can directly lead to an increase in market share, find out how brands use content marketing, audience targeting, and other tools to win more market share with marketing efforts.

Marketing

Dec 01, 2025

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Videography Case Studies with Video Marketing Examples

From classic short-form commercials to unique and creative long-form content, video marketing is a wide and highly impactful aspect of modern marketing strategies.

Marketing

Nov 06, 2025

A pair of people working on a design concept with sketches and various color scheme choices

Refining and Leveraging Your Visual Identity

There are several elements that work together to create a brands visual identity such as the color scheme, typography, and of course the logo. Read on to learn how you can refine and leverage your brand’s visual identity.

Marketing

Oct 27, 2025

Two young people smiling and sharing a moment on a smartphone in a shopping center

Gen Z Consumer Behavior & Shopping Habits

The five top Gen Z consumer values are: a digital-first mindset, sustainability, diversity and inclusion, authenticity, and accessibility.

Marketing

Oct 22, 2025

A shopping cart in a store with disco lighting

Identifying Customer Experience Pain Points and How to Solve Them

Five of the most common customer experience pain points include: A lack of personalization, poor web design, confusing processes, inconsistent messaging, and support services.

Customer Experience

Oct 20, 2025

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6 Future Marketing Trends That Will Define 2026

Dive into the future of marketing as we delve into six trends that are anticipated to shape how businesses can best connect with audiences in the new year.

Marketing

Oct 16, 2025

Two men wearing suits and walking up stairs

Prioritizing Business Growth Through Sales and Marketing Alignment

Sales and marketing often chase the same goals from different angles—but when they align, the results are transformative. This blog explores how unified strategies, shared messaging, and collaborative execution can turn internal synergy into scalable growth.

Marketing

Sep 25, 2025

Person pressing phone screen with their hand as hearts and thumbs up bubbles float up from phone.

Organic vs. Paid Social Media Strategies

Discover the differences between organic and paid social media strategies and how both can benefit businesses, as well as how to successfully implement them.

Marketing

Sep 15, 2025

A phone sitting on a map with a location ping popping off the screen vertically

How to Leverage Location Based Marketing

The five location based marketing tactics covered in this blog include local paid media targeting, local promotions, out-of-home marketing, geofencing, and location pages.

Marketing

Sep 08, 2025

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