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What is required to do business today? Discover what you need to know about getting to the next level with Impact’s blogs, videos, webinars, eBooks, and more!

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Blog Post

Infographic: 8 Content Marketing Stats Businesses Should Know

This infographic details how content marketing has proven to be a powerful strategy that engages consumers, expands brand awareness, and drives growth.

Marketing

Jun 12, 2024

Webinar

webinar

Assessing Your Marketing: An Inside Look

See how marketing experts assess a business’ existing marketing efforts and how they draw insights from those findings to build better strategies.

Marketing

Jun 10, 2024

Blog Post

A picture of a portion of the Impact video crew

The Fundamentals of Corporate Videography and Production

From expanding brand awareness to winning a larger market share, corporate videography elevates your business to a whole new level.

Marketing

Jun 05, 2024

Blog Post

What Is Affiliate Marketing? (+6 Benefits of the Model)

Affiliate marketing is a partnership-based program where external "affiliates" send people to a retailer's website in exchange for a commission on the visits, sign-ups, or sales they've generated. Below, find 6 benefits affiliate marketing can have for your business.

Marketing

May 30, 2024

Blog Post

A magnet and a series of tokens on a table

Inbound vs Outbound Marketing: What’s the Difference?

Inbound marketing attracts consumers with valuable and engaging content while outbound marketing is putting your brand directly in front of prospects, wherever they are.

Marketing

May 13, 2024

Blog Post

Two young people smiling and sharing a moment on a smartphone in a shopping center

Gen Z Consumer Behavior & Shopping Habits

The five top Gen Z consumer values are: a digital-first mindset, sustainability, diversity and inclusion, authenticity, and accessibility.

Marketing

May 06, 2024

Webinar

Attract, Engage, Stand Out—Building Effective Marketing Campaigns Webinar

Learn how to take research and data to build effective marketing campaigns that attract your audience now and in the future.

Marketing

Apr 23, 2024

Webinar

colorful lightbulb

Brand Awareness Strategies Blueprint | Webinar

Elevate your expertise in brand awareness by learning the art of diagnosing, planning, and executing strategies from Impact Managed Marketing experts.

Marketing

Apr 18, 2024

Blog Post

Impact IMM professionals on a consulting

B2B Marketing Case Studies That Stick

In this B2B marketing case study compilation, we take a look at five different brands and the ways in which they enhanced their B2B marketing efforts in today’s hyper-saturated marketplace.

Marketing

Apr 17, 2024

Blog Post

Several people gathered around a work table with a tablet displaying graphs

The 8 Most Frequently Asked Questions We Get About Managed Marketing

Do you have questions about managed marketing services? This blog answers the 8 most common questions people have about this service and breaks down everything you need to know about engaging with a true marketing partner.

Marketing

Apr 11, 2024

Blog Post

people working together at table

What Is a Marketing Assessment?

What is a marketing assessment? An audit can help you discover your strengths and weaknesses and inform your strategy. Learn more here.

Marketing

Apr 04, 2024

Blog Post

A wrinkled background with a plane half in greyscale and half red

5 Branding and Rebranding Case Studies

In this rebrand compilation, we review some of the most iconic and impressive rebrands in recent history, including the 2003 LEGO rebrand and the Old Spice rebrand, and how these strategies brought these organizations back into the mainstream market.

Marketing

Mar 28, 2024

Blog Post

A group of marketers sitting around a conference table in an office

Increase Sales Exponentially with These 5 Marketing Strategies

Brand awareness is great, but how can you take the next step and use marketing to actually increase sales? Find five strategies in this blog from Impact!

Marketing

Mar 21, 2024

Blog Post

A group of Impact employees collaborating

The Four Types of Organizational Cultures Explained

The four types of organizational cultures are clan, adhocracy, market, and hierarchy. Read about each of them in depth in this blog.

Marketing

Mar 14, 2024

Blog Post

Someone holding a smartphone with a variety of nearby establishments popping up on the screen with various star ratings

How to Leverage Location Based Marketing

The five location based marketing tactics covered in this blog include local paid media targeting, local promotions, out-of-home marketing, geofencing, and location pages.

Marketing

Feb 29, 2024

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