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A close up on a smartphone with fingers tapping on a grid of images across the screen. Social media notification icons are floating up from where the screen is being tapped.

Supreme Court Upholds TikTok Ban—What Does That Mean for Your Business?

Discover the latest in the Supreme Court case on the US TikTok ban and what the details could mean for your business in marketing, cybersecurity, and IT.

Breaking News

Jan 17, 2025

How Big Game Promotions Create Big Business

The big game is projected to have nearly 130 million viewers worldwide and with consumer spending around the game reaching over $17 billion. Read more to find out how you can benefit from marketing around the championship game.

Marketing

Jan 14, 2025

A grid of hero images from the featured pieces: a chicken sandwich, a team of video professionals, a medical professional using an ipad, an overhead of an office, and a woman speaking

A Look Back at the Year: Our Top 5 Titles From 2024

We’re officially on our way out of 2024 and headed into 2025, so to celebrate we’ve put together a list of five favorite pieces from throughout the year!

Year in Review

Dec 18, 2024

A tabletop with a bunch of little plastic game pieces standing up, connected by a series of strings

Creating Customer Journey Touchpoints That Work

The customer journey is made up of every interaction that a consumer has with your brand. Read this blog to learn how you can create effective touchpoints that resonate with your audience.

Marketing

Dec 11, 2024

Distressed man holding his temples at a desk with his laptop open in a dark room

What We Can Learn From Rebranding Fails

Read through these rebranding fails to learn about common pitfalls modern brands run into when trying to execute a rebrand and how you can avoid them yourself.

Marketing

Dec 02, 2024

A man holding the corner of his glasses and looking at the screen of his smartphone

Why Mobile User Experience (UX) Is Essential to Growing Your Business

Are you emphasizing mobile ux in your digital transformation or web design strategies? Learn how a mobile approach can boost your prospects.

Digital Transformation

Nov 27, 2024

man in hat in front of blue and red background | tech tips

Web Design Tips: What Is Web Accessibility & Why Is It Important? | Tech Tips

Learn how to build websites that are accessible to everyone.

Marketing

Nov 25, 2024

[Template] 2025 Blog Content Calendar

Make your blog more organized and optimized—use this free template to build your 2025 blog content calendar.

Marketing

Nov 19, 2024

What Is Behavioral Segmentation in Marketing?

Discover what behavioral segmentation is, its importance, and how you can sort your customers into groups to better engage with them in this blog by Impact.

Marketing

Nov 18, 2024

A red billboard with a opaque bullseye target and 3 arrows in the center

How to Increase Market Share with Marketing

Powerful marketing can directly lead to an increase in market share, find out how brands use content marketing, audience targeting, and other tools to win more market share with marketing efforts.

Marketing

Nov 04, 2024

A woman stands and holds her phone with both hands, looks down at the screen and has headphones drawn on

3 Powerful Content Marketing Case Studies

Content marketing is everywhere, but we all know there’s a difference between good content marketing and not-so-good. Even if it’s just a feeling.

Marketing

Oct 14, 2024

A laptop dashboard with metrics on the screen

What Is MarTech? And Why Is It Important to Your Business?

Discover what MarTech is, why it's important to be using modern marketing technology, and examples of tools you should be using today.

Marketing

Oct 02, 2024

What Is Marketing Automation?

Marketing automation is the use of software and technology to streamline, automate, and measure repetitive marketing tasks, allowing your marketing team to focus on storytelling and strategy.

Marketing

Sep 18, 2024

A pair of people working on a design concept with sketches and various color scheme choices

Refining and Leveraging Your Visual Identity

There are several elements that work together to create a brands visual identity such as the color scheme, typography, and of course the logo. Read on to learn how you can refine and leverage your brand’s visual identity.

Marketing

Sep 09, 2024

Web Design Tips: How to Pick Colors for a Website | Tech Tips

What emotions and feelings do you want your customers to feel about your brand?

Marketing

Aug 28, 2024

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