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Ask Impact: Strategy and Account Management

Strategy and account management is a key aspect of any plan for marketing, and this is always the case with Impact Managed Marketing and their work with clients, but what’s the difference between a good agency and a great agency in their approach to this?

If you’ve worked with an agency in the past that didn’t meet your expectations, or you’re concerned that a prospective agency doesn’t have the expertise or resources for what you need, then you wouldn’t be the first by a long stretch.

So, what makes the difference? At Impact, it’s all about the marriage of marketing strategy and account management. One of the biggest problems with modern marketing strategies is a disconnect between the client and the agency—typically due to poor communications on the agency side.

About Ask Impact

The Ask Impact series brings together members of the Impact team to talk about our services, areas of expertise and what goes into working at our growing company. Watch the full series here.

This video features Kevin Meyer, Insights Mentor, and Jen Boisseau, Account Mentor.