Your Introduction to Business Marketing
Figuring out marketing for your business is tough. Particularly now, in the digital age, there are countless ways to promote your brand. But there’s a difference between putting out content just to put out content, and effectively boosting your message in a way that maximizes ROI.
No matter what budget or team you have to devote to marketing, this eBook will go through each channel with you, with details on:
- The bare bones of what is necessary
- What we highly recommend you have in place
- How to go above and beyond to make your company stand out
Maximize your budget with the channels that will provide the most bang for your buck, and the marketing resources you need to do them right, no matter the size of your organization. The Ultimate List of Marketing Resources for Any Campaign has everything you need to start picking out tactics today.
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Marketing Resources for Each of These Channels:
- Your website as a customer touchpoint
- Search engine optimization (SEO) and content marketing
- Recruitment marketing
- Email marketing
- Organic social media
- Paid media
- Traditional ads
- Events
- Public relations
- Sales
- Product placement and branded storytelling
- Dark social
Get the most out of each of these channels and variations within them (like SMS marketing vs email marketing), and figure out which ones to prioritize for your company. The Ultimate List of Marketing Resources for Any Campaign helps business owners figure out everything they need to get started.
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