Insights

What is required to do business today? Discover what you need to know about getting to the next level with Impact’s blogs, videos, webinars, eBooks, and more!

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Webinar

Attract, Engage, Stand Out—Building Effective Marketing Campaigns Webinar

Learn how to take research and data to build effective marketing campaigns that attract your audience now and in the future.

Marketing

Apr 23, 2024

Webinar

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Brand Awareness Strategies Blueprint | Webinar

Elevate your expertise in brand awareness by learning the art of diagnosing, planning, and executing strategies from Impact Managed Marketing experts.

Marketing

Apr 18, 2024

Checklist

A microchip on a blue and orange circuit board

[Template] Cybersecurity Policy Fundamentals

Download this template of fundamental cybersecurity practices and policies that you can start implementing today to substantially strengthen your cybersecurity posture.

Cybersecurity

Mar 12, 2024

Blog Post

Someone holding a smartphone with a variety of nearby establishments popping up on the screen with various star ratings

How to Leverage Location Based Marketing

The five location based marketing tactics covered in this blog include local paid media targeting, local promotions, out-of-home marketing, geofencing, and location pages.

Marketing

Feb 29, 2024

Blog Post

Close up of a vintage football helmet

How Stores Are Capitalizing on Super Bowl Promotions

The Super Bowl is projected to have nearly 130 million viewers worldwide and with consumer spending around the game reaching over $17 billion. Read more to find out how you can benefit from marketing during the Super Bowl season.

Marketing

Feb 05, 2024

Blog Post

Two women sitting by a window and reviewing documents with a view of downtown Chicago

5 Reasons You May Need Marketing as a Managed Service

Five reasons you may want managed marketing as a service: emphasizing marketing, cost control, improving marketing tactics, a lack of expertise, and sales support.

Marketing

Feb 01, 2024

Blog Post

silver figurines scattered across a red bullseye

What Customer Engagement Metrics Actually Matter?

Customer engagement is a vital piece of the modern marketing puzzle. Still, with so much consumer data available these days, it can be difficult to pinpoint the customer engagement metrics that are worth tracking and analyzing. 

Marketing

Jan 17, 2024

Blog Post

Magnifying glass

What Is Data Availability?

Gain awareness of the importance of data availability, explore the ways to ensure it, and examine the challenges associated with securing it for a company.

Managed IT

Dec 18, 2023

eBook

The Ultimate List of Marketing Resources for Any Campaign

What marketing resources does your business need to run successful campaigns? Find out what’s actually necessary for any marketing channel in this eBook!

Marketing

Nov 27, 2023

Blog Post

Bearded man taking a phone call working with post-its on a glass wall

Aligning Your Multi-Channel Marketing Strategy

Unlock the potential of multi-channel marketing with aligned campaigns. Read on to learn how to engage your audience effectively and elevate your brand.

Marketing

Nov 01, 2023

Blog Post

Distressed man holding his temples at a desk with his laptop open in a dark room

What We Can Learn From Rebranding Fails

Read through these rebranding fails to learn about common pitfalls modern brands run into when trying to execute a rebrand and how you can avoid them yourself.

Marketing

Sep 13, 2023

Blog Post

A giraffe walking through a door and becoming an elephant

The Importance of Rebranding with Strategy

Freshen up your brand reputation, image, and identity by developing a rebranding strategy with takeaways from these major rebrands in recent history.

Marketing

Aug 23, 2023

Blog Post

Professional sitting at a table with an Impact branded laptop, blurred figures moving about.

Impact's Website Redesign Case Study: Lessons Learned

Impact's website redesign case study walks you through our site redesign process from inception to launch, teaching you all the lessons we learned on the way.

Marketing

Aug 02, 2023

Blog Post

Low-lit retail store with clothes on hangers, a centered table, and the back wall.

A Word from Our Experts on Shopper & Retail Marketing

Impacts managed marketing leadership shares their insights on retail and shopper marketing in the digital age - read them here!

Marketing

Jul 20, 2023

Blog Post

5 Steps to Handle a Business Reputation Crisis

Are you ready for a business reputation crisis? See how to prepare and recover to protect your customer’s trust and your brand’s image.

Cybersecurity

Mar 23, 2023