Insights

What is required to do business today? Discover what you need to know about getting to the next level with Impact’s blogs, videos, webinars, eBooks, and more!

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Managed Service

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Blog Post

Close up of a vintage football helmet

How Stores Are Capitalizing on Super Bowl Promotions

The Super Bowl is projected to have nearly 130 million viewers worldwide and with consumer spending around the game reaching over $17 billion. Read more to find out how you can benefit from marketing during the Super Bowl season.

Marketing

Feb 05, 2024

Blog Post

Two women sitting by a window and reviewing documents with a view of downtown Chicago

5 Reasons You May Need Marketing as a Managed Service

Five reasons you may want managed marketing as a service: emphasizing marketing, cost control, improving marketing tactics, a lack of expertise, and sales support.

Marketing

Feb 01, 2024

Blog Post

silver figurines scattered across a red bullseye

What Customer Engagement Metrics Actually Matter?

Customer engagement is a vital piece of the modern marketing puzzle. Still, with so much consumer data available these days, it can be difficult to pinpoint the customer engagement metrics that are worth tracking and analyzing. 

Marketing

Jan 17, 2024

Blog Post

Magnifying glass

What Is Data Availability?

Gain awareness of the importance of data availability, explore the ways to ensure it, and examine the challenges associated with securing it for a company.

Managed IT

Dec 18, 2023

eBook

The Ultimate List of Marketing Resources for Any Campaign

What marketing resources does your business need to run successful campaigns? Find out what’s actually necessary for any marketing channel in this eBook!

Marketing

Nov 27, 2023

Blog Post

Bearded man taking a phone call working with post-its on a glass wall

Aligning Your Multi-Channel Marketing Strategy

Unlock the potential of multi-channel marketing with aligned campaigns. Read on to learn how to engage your audience effectively and elevate your brand.

Marketing

Nov 01, 2023

Blog Post

Distressed man holding his temples at a desk with his laptop open in a dark room

What We Can Learn From Rebranding Fails

Read through these rebranding fails to learn about common pitfalls modern brands run into when trying to execute a rebrand and how you can avoid them yourself.

Marketing

Sep 13, 2023

Blog Post

A giraffe walking through a door and becoming an elephant

The Importance of Rebranding with Strategy

Freshen up your brand reputation, image, and identity by developing a rebranding strategy with takeaways from these major rebrands in recent history.

Marketing

Aug 23, 2023

Blog Post

Professional sitting at a table with an Impact branded laptop, blurred figures moving about.

Impact's Website Redesign Case Study: Lessons Learned

Impact's website redesign case study walks you through our site redesign process from inception to launch, teaching you all the lessons we learned on the way.

Marketing

Aug 02, 2023

Blog Post

Low-lit retail store with clothes on hangers, a centered table, and the back wall.

A Word from Our Experts on Shopper & Retail Marketing

Impacts managed marketing leadership shares their insights on retail and shopper marketing in the digital age - read them here!

Marketing

Jul 20, 2023

Blog Post

5 Steps to Handle a Business Reputation Crisis

Are you ready for a business reputation crisis? See how to prepare and recover to protect your customer’s trust and your brand’s image.

Cybersecurity

Mar 23, 2023

Webinar

Attract, Engage, Stand Out—Building Effective Marketing Campaigns Webinar

Learn how to take research and data to build effective marketing campaigns that attract your audience now and in the future.

Marketing

Mar 13, 2023

Blog Post

woman writing on iphone at desk

5 Must-Have Free Marketing Writing Programs

Write better, clearer, more optimized copy with the help of these free writing programs for marketing. See what they are in this blog!

Marketing

Mar 06, 2023

Guide

A red background with white letters jumbled together in the upper left and bottom right corners of the image

Glossary

Learn more about the common phrases, words, and acronyms used in the worlds of IT, cybersecurity, digital transformation, marketing, and business printing.

Jan 01, 2023

Webinar

2023 Business Trends | Modern Business Requirements

Discover which trends are coming up in 2023 with this episode of Impact’s Modern Business Requirements. Register for the webinar and prepare for the future now!

Digital Transformation

Dec 09, 2022