Marketing Account Manager

Description

 

 

The Team Behind Your Brand’s Success: Impact Managed Marketing

Job Overview

We are looking for a Marketing Manager who owns client relationships — not just manages them. Accountable for the full client experience from Executive Marketing Consultant handoff through renewal, the Marketing Manager serves as a fractional marketing director for a portfolio of 8-10 B2B clients. You translate each client’s business case into 90-day execution plans, lead Quarterly Business Reviews and Campaign Planning Reviews, direct cross-functional delivery across Strategy, Creative, Paid Media, and Web, and own the renewal conversation. Success in this role is defined by one thing: your clients’ businesses grow, and they renew because of it. This is an ownership role, not a coordination role. 

Responsibilities 

• Own the primary client relationship from Executive Marketing Consultant handoff through renewal and expansion as the client’s single point of strategic accountability at IMM. 
• Own the client business case as the single source of truth and continuously pressure-test it against evolving client objectives and market conditions. 
• Lead Quarterly Business Reviews and Campaign Planning Reviews by building the narrative, running the meeting, and following through on every commitment. 
• Translate annual strategy into 90-day, hypothesis-driven execution plans tied to client business outcomes. 
• Direct cross-functional delivery across Strategy, Creative, Paid Media, and Web for assigned accounts, aligning the team around the business case rather than only the task list. 
• Manage the account handoff process by reviewing the full brief, flagging gaps, signing off in writing, and booking the first client check-in within 5 business days. 
• Proactively monitor retention risk, account health, and expansion potential, surfacing threats and opportunities before they require escalation. 
• Identify and present upsell and cross-sell opportunities to clients, with expansion MRR tracked and reviewed quarterly. 
• Own the renewal conversation with support from the Head of Delivery on at-risk accounts. 
• Maintain IMM Elevate records, including brief submissions, account intelligence, performance data, and renewal documentation. 
• Write and execute an annual Business Plan covering role north star, value creation targets, strategic exclusions, and personal operating system. 

Qualifications & Experience

• 3-5 years of account management, client services, or marketing management experience at an agency or B2B marketing services firm. 
• Proven ownership of client business reviews, including building the narrative, running the meeting, and handling hard conversations when results are off. 
• B2B marketing fluency with an understanding of how marketing connects to pipeline, revenue, and business outcomes. 
• Performance marketing literacy with the ability to hold paid media, SEO, and content specialists accountable and tell a data-backed performance story to client executives. 
• Active AI workflow adoption, with current hands-on use of AI tools in day-to-day work. 
• Cross-functional delivery experience managing output across creative, strategy, and digital teams under real deadlines. 
• Demonstrated ability to identify retention risk early and address it before it becomes a client-facing problem. 
• Track record of growing accounts through upsell, expansion, or NRR improvement, not just renewing them flat. 
• Executive communication skills with the confidence to challenge clients with perceptiveness and business acumen. 
• Disciplined operating rhythm, including timely QBRs, current Elevate records, and an active business plan.