3 Ways to Properly Use AI In Your Content Creation
Fuel fresh ideas, sharpen your feedback, and strengthen your final drafts—collaborating with AI can transform your entire content creation process.
Andrew Mancini
Blog Post
9 minute read
Jun 11, 2025
AI is no longer just a buzzword or a futuristic concept reserved for tech giants—it’s an accessible, powerful partner reshaping how creatives develop content every day. But unlocking AI’s true potential means moving beyond treating it as a simple tool to automate tasks.
Instead, AI should be embraced as a collaborative thought partner, one that can inspire ideas, challenge assumptions, and elevate the creative process in ways that were previously unimaginable.
Yet, this shift doesn’t come without risks. Misusing AI, relying on it to churn out content without human insight or careful editing, can lead to low-quality, confusing, or inaccurate work that undermines your message and credibility. That’s why understanding how to work with AI thoughtfully is essential.
When integrated intentionally into brainstorming, feedback, and drafting, AI becomes a catalyst for creativity rather than a shortcut to subpar results. In this piece, we’ll explore practical ways to harness AI as a true collaborator in your content creation journey.
When you approach AI this way, it becomes a dynamic source of ideas, insights, and fresh perspectives; one that pushes your thinking further rather than just ticking boxes. This mindset shift transforms AI from a passive assistant into an active contributor, helping you explore angles you might not have considered and refine your own ideas.
Using AI as a thought partner invites a conversation where your creativity and judgment guide the process, and AI fuels it with suggestions and alternative viewpoints. This collaborative approach elevates content creation beyond automation, making AI a catalyst for innovation rather than just efficiency.
3 Ways to Properly Use AI in Content Creation
When integrating AI into creative workflows, you don’t want to sacrifice quality or that human element that gives the piece life and imbues it with resonance. As such, try using AI in these three stages of your content creation process:
AI can be a game changer during the brainstorming and ideation phase by offering fresh perspectives and helping break through creative blocks. Instead of starting from scratch, you can prompt AI to generate a broad range of ideas, topics, or angles tailored to your goals. This jumpstarts the creative flow and opens up possibilities you might not have considered on your own.
Whether you’re developing blog topics, campaign themes, or social media concepts, AI can quickly surface trends, relevant keywords, or related themes that enrich your thinking. You can also use it to reframe your existing ideas, challenge assumptions, or expand on rough outlines.
The key is to treat AI as a creative sounding board—use its suggestions to inspire and guide your direction, then apply your unique insights to shape and refine the final concept. The refining and shaping of the final result that you take upon yourself is still the most critical step in the creative process.
You can’t just run with what the AI model gives you, as it’s still going to be prone to making mistakes, hallucinating, or simply making up facts. Not to mention, AI systems are still struggling with innate bias, as well. By fact-checking, bringing your own originality to the equation, and making the final choices, you can trust the quality and make it yours.
2. Workable First Drafts
AI can quickly produce workable first drafts that provide a solid foundation for your content, helping you overcome the blank page and accelerate the creative process. These drafts can outline structure, flesh out key points, and even suggest language that captures your intended tone. However, it’s crucial to remember that these AI-generated drafts are just starting points, not finished products.
Taking the time to carefully review, edit, and make thoughtful decisions is essential. True quality content requires human insight to refine ideas, inject personality, ensure accuracy, and align messaging with your unique voice.
Treat AI drafts as a collaborative springboard that speeds up your workflow but still demands genuine effort and creativity from you.
This approach ensures your final content is authentic, polished, and truly resonates with your audience.
3. Feedback and Critique
AI can also play a valuable role as a feedback partner during content creation, offering critique that helps sharpen and elevate your work. By feeding AI your drafts or ideas, you can receive suggestions for improvement, spot inconsistencies, or uncover blind spots that might otherwise go unnoticed.
This outside perspective is especially useful when you’re deep in the creative process and need fresh eyes to keep your work on track. What’s more, you can train AI to adopt specific roles or mindsets, like channeling the critical eye of a famous creative director or the strategic approach of a seasoned marketer.
On top of training AI to adopt certain mindsets, you can also train AI on your brand's specific voice and personality, allowing the system to produce higher-quality drafts that are already tuned to your style, voice, or thought processes.
This customization allows you to get targeted feedback aligned with your brand’s style or project goals, making AI a more nuanced and insightful collaborator. With the right prompts and tuning, AI becomes a personalized critic that challenges your assumptions and pushes your content to the next level.
The Importance of Working with AI Now
The way we create content is evolving rapidly, with AI moving beyond gimmicks to become a core part of how fresh ideas and compelling stories take shape. Those who learn to work alongside AI unlock unprecedented speed, fresh inspiration, and new ways to push creative boundaries.
Getting comfortable with AI as a thought partner now means staying ahead of the curve. It allows creatives to amplify their unique talents instead of getting bogged down by repetitive tasks or creative blocks. The best ideas will come from the synergy between human insight and AI’s expansive knowledge, making creativity more dynamic, flexible, and impactful than ever before.
AI also provides a unique opportunity to experiment fearlessly. With instant feedback, endless idea generation, and rapid prototyping, creatives can explore unconventional concepts without the usual time constraints or resource risks. This accelerates innovation and helps uncover unexpected creative breakthroughs that might otherwise remain hidden.
Ignoring this shift risks falling behind in a crowded, fast-moving industry where innovation happens daily. Embracing AI collaboration today is the smartest way to future-proof your craft, fuel your creativity, and maintain a competitive edge as the tools and expectations evolve.
Wrapping Up on AI in Content Creation
Embracing AI as a collaborative partner opens up new creative horizons, offering speed, fresh perspectives, and the ability to push boundaries like never before. But the real magic happens when human creativity and judgment guide AI’s power, turning rough ideas into polished, impactful content.
Getting comfortable with this partnership today isn’t just about working smarter; it’s about future-proofing your craft in an evolving creative landscape. By treating AI as a thought partner rather than a transactional tool, you unlock its full potential to inspire, challenge, and elevate your work.
Andrew Mancini is a Content Writer for Impact and DOT Security’s in-house marketing team, where he plans content for both the Impact and DOT Security insights hubs, manages the publication schedule, drafts articles, Q&As, interview narratives, case studies, video scripts, and other content with SEO best practices. He is also the main contributor on a monthly cybersecurity news series, The DOT Report, researching stories, writing the script, and delivering the report on camera.
