Assessing Your Marketing: An Inside Look

See how marketing experts assess a business’ existing marketing efforts and how they draw insights from those findings to build better strategies.


3 Minutes

Jun 10, 2024

If you’re wondering why your marketing initiatives just don’t seem to be working, you’re not alone. Thousands of businesses put effort and money into marketing each year but struggle to gather helpful insights to make those initiatives more effective.

That’s why, at Impact, one of the most important parts of our process is assessing the current state of our client’s marketing strategy to understand what’s working, what’s not, and what’s missing completely.

In this webinar, we’ve gathered a handful of our top marketing minds to walk you through how we assess business, what it takes to draw insights from that assessment, and how we build better marketing strategies.

Use the form below to secure your spot for the LIVE webinar on 6/18 to hear from our experts.

What You’ll Learn

  • How Impact’s marketing experts assess a business’ marketing strategy
  • 9 common ways businesses struggle with marketing
  • How Impact aligns client’s goals with innovative and creative marketing  
  • The benefits of getting marketing as a managed service

The Importance of a Professional Assessment

In order to truly help our clients’ marketing perform better, it’s critical that we understand exactly what’s going on currently under the hood. The way we do this, like a mechanic doing a routine inspection, is to poke around a little.

To do this, an assessment involves a detailed analysis of your business, operations, target audience, and the strength of your brand. Our experts will gather all the marketing materials you have, talk to your customers, perform audience research, and interview your own internal experts to gather as much information as possible. No stone will be left unturned!

After the assessment, both you and us will have a better understanding of:

  • Where you stand among your industry rivals
  • The health of your website (SEO and lead generation)
  • The effectiveness of your current marketing in achieving your goals
  • Weaknesses in your strategy that can be improved
  • Your overall social media presence

In this webinar, our experts will walk through this process step by step to help you understand our mindset throughout. Use the form above to save your spot at the live webinar! 

How Impact Assesses a Business’ Existing Marketing

An Impact marketing assessment can be broken up into four key parts:

  • Understanding Your Business—What are your goals? How do you feel about your current marketing? Where do you want to be and how can we help you get there?
  • Understanding Your Audience—To know how to talk, you need to know who you’re talking to. Audience research means understanding who your ideal customer is, where they are, and what messages will resonate with them.
  • Understanding Your Competitors—To measure the strength of your brand, we’ll build a competitor analysis to see where you stand among them.
  • Understanding Your Current Activities—Finally, we’ll do a full assessment of your current marketing environment. Your software, go-to strategies, collateral, key processes, and more, all analyzed.

Learn more about Impact’s comprehensive marketing assessment process and see how you can boost your marketing and your business. Fill out the form above and join our marketing experts LIVE on June 18th at 11AM! 


MarketingBrand Reputation Management


Impact Insights

Sign up for The Edge newsletter to receive our latest insights, articles, and videos delivered straight to your inbox.

More From Impact

View all Insights