If you’re looking for a leather motorcycle vest, then you can’t do better than the tailored ones from Espinoza’s Leather Company. A family business based in Rosemead, CA, they’re extremely popular in the California biker community, and their goods have even been seen on a number of films and TV shows.
From the company’s start in the 70s, offering handmade belts, hats, purses, and more at state fairs and local swap meets, to having two physical locations now, it has always stayed true to its roots as a family business. Today, multiple generations continue to work together to build something great.
Their vests are 100% made in the USA. The leather is all cut, tailored, and sewn by hand on location one-by-one instead of assembly-style. No matter how big they get, they always guarantee that every client will receive a personalized vest built especially for them.
Challenge
Having been in business for over 50 years, Espinoza's Leather Company was operating with a number of outdated processes. Every time they took a new order, all of the important information, from the client's name and contact information to their measurements, was written down on a loose piece of paper. It then had to be manually entered into an Excel spreadsheet.
Even worse, if anything happened to the original written order before it was typed out, they would have to call the client and ask them to come back into the store and be remeasured.
This was costing the company a lot of money as they had to pay someone by the hour to input all of that data. Plus, it took time away from other initiatives the company could have been working on, including social media, marketing, or in-store sales.
Plus, it didn't give the customer (or Espinoza's Leather Company management) any visibility into the status of each order. Custom vests take time to make, and clients would have to call to get an update on their purchase if they wanted to know how much longer it would be, making for a frustrating customer experience.
The pain points they experienced included:
- Outdated processes
- No backups for critical client information
- Sunk time into manually inputting data
- Fewer resources for business growth initiatives
- Lost money on hourly data entry employees
- No visibility into order status for customers
After working with Impact, Espinoza's Leather Company had:
- A 50% reduction in time spent on standard customer communications
- Higher sales
- Easier access to critical data
- Expanded focus on growth-oriented projects
- and more!
"Impact treated us like they were the small business and they tailored everything to us... I felt more comfortable working with Impact because they wanted to know various portions of our business, and not just whatever’s front-facing.”
Eric Espinoza, General Manager, Espinoza’s Leather Company
The Solution
After performing a thorough business assessment of Espinoza’s Leather Company, Impact’s experts were able to pick out a solution that would:
- Allow the company to go almost paperless in their order-taking process
- Automatically email customers status updates on their vests
- Be easily searchable
- Safely store customer orders
With this solution, not only did working with Impact solve all of Espinoza’s Leather Company’s original pain points, but it also led to a number of additional benefits that have been extremely helpful for the business.
If you'd like to shake up your own organization's processes and regain time that could go towards expanding your core business idea, reach out to an Impact specialist. See how our solutions can revolutionize your organization.