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What Can Managed Marketing at Impact Do For You?

Managed marketing services have become a more significant fixture in the plans of modern businesses as they increasingly recognize the need to put a competitive marketing strategy in place.

As marketing continues to shift towards the digital and away from the traditional, organizations find it more and more of a necessity to invest in the tools and expertise to gain a foothold online.

This infographic demonstrates the benefits that can be offered through a managed marketing provider.

Infographic showing results from the managed marketing team at Impact

Question of Cost

Most companies understand the need to invest in digital marketing.

What can be more difficult to overcome, however, is the breadth of expertise and solutions that is necessary to fulfill a quality marketing plan.

Consider some key roles that make up a modern marketing team:

  • Marketing Manager
  • Content Strategist
  • Project Manager
  • Front End Web Developer
  • Copywriter
  • Graphic Designer
  • SEO Specialist
  • Social Media Specialist
  • PPC Specialist

These are all positions that are needed to carry out a digital marketing strategy, but as you may have noticed—that roster will add up to be a substantial investment if a team is built-out internally.

For most companies that understand the need for marketing, hiring a team this large is simply untenable, and yet the demand for the expertise they can provide is higher than ever.

Importance of Digital Marketing

Digital marketing has been on the rise for many years.

49% of users say they use Google to discover or find a new item or product.

Online presences are more important than ever, and as consumers rely more heavily on the internet to find products and services, it’s crucial that organizations understand how to reach out to these prospects by having an online profile (through the website and social media channels) that attracts attention and eventually sales.

With the onset of the COVID pandemic, the significance of online outreach only increased, and now it is simply unavoidable—businesses must have a strategy for their digital marketing efforts.

Why Should You Consider Managed Marketing Services?

There are several commonalities between organizations that suggest they should consider investing in a partner for their marketing plans.

These will typically be:

Marketing is an afterthought

If a business has yet to consider investing in their digital marketing, that’s probably an indication in itself that they are in need of advice and strategy for their online presence.

34% of SMBs outsource their marketing efforts, and consider efficiency and expertise to be the most important factor in getting help.

Such is the importance of a quality marketing strategy, that if an organization has yet to put one together, they should strongly consider having an assessment conducted so they can see what can be done to improve their current marketing outlook.

Costly budget

Spending on marketing has grown substantially, with more companies than ever directing investments into emerging digital marketing methods, such as website optimization and content marketing.

The most successful marketers spend 40% of their total marketing budget on content marketing, compared to the average of 26%.

If an organization finds they are spending a lot of their money on marketing but seeing a poor return on investment, it may be prudent to hire a managed marketing partner with the expertise to build a strategy that utilizes the budget as effectively as possible on digital methods that provide the best bang for your buck.

Lack of expertise and tools

As we noted earlier, the expertise and tools necessary to put together a marketing strategy doesn’t come cheap.

If a business understands that they lack the tools and staff to build an effective plan for their marketing and doesn’t have the budget to hire internally, then having a partner is the best option for them.

This way, the need to spend budget on internal hires and digital marketing solutions (like marketing automation and analytics platforms) is removed, and they can instead simply set a budget and the partner will build a strategy within that.

Bottom Line

Digital marketing is more important than ever, but many companies do not have the capabilities to strategize and carry out a marketing agenda because they lack the expertise and tools necessary.

As digital marketing becomes more of a necessity for SMBs to invest in, the demand for marketers will increase, but budget constraints mean that it’s not easy to invest in them.

Managed marketing providers offer a cost-effective alternative—companies can agree a budget and the service partner will use their in-house staff and tools to build out and enact a digital marketing strategy.

For more information, take a look at Impact’s managed marketing services and see how they can help you develop a strong brand and implement the necessary campaigns and tools to kickstart a digital marketing strategy, or improve and update an existing process.