40 Digital Marketing Stats SMBs Need to Know

Digital marketing is vital for SMBs everywhere. Check out these 40 digital marketing stats that prove why it's so essential in 2020.

Blog Post

5 minutes

Dec 15, 2020

Today we’re taking a look at some digital marketing stats that all SMBs should be aware of.

When we talk about digital transformation, what businesses are typically looking for in their journeys is a revamping of their tech solutions—whether it’s a new ERP sytem or a custom app.

It’s also important to recognize how digital marketing has completely upended how businesses reach out to consumers over the last decade, to the point where it’s the single most important aspect of marketing for SMBs, owing to its cost-effectiveness over traditional means.

In light of this, we’ve rounded up 40 of the most revealing digital marketing stats to demonstrate its worth to small and midsize businesses, and why SMBs should have a strategy in place for their digital channels.

1. 49% of users say they use Google to discover or find a new item or product. (HubSpot).

2. 74% of marketers say targeted personalization increases customer engagement (Econsultancy).

3. 78% of salespeople using social media perform better than their peers. (Screwpile).

4. 20-40% of webinar attendees become leads. (OptinMonster).

5. 28% of Americans with a social media account would rather engage with a brand on social media than go to a physical location (Hootsuite).

6. The average person now spends more time online than with all other media outlets combined (Branding Bricks).

7. The demand for Infographics increased 800% last year (Unbounce).

8. 81% of marketers plan to increase their use of written content like blogs and eBooks (Social Media Examiner).

9. 46% of all searches on Google are seeking local information (SEOExpertBrad).

10. 97% of consumers searched online to find a local business  (HubSpot).

11. The most successful marketers spend 40% of their total marketing budget on content marketing solutions, compared to the average of 26% (Content Marketing Institute).

12. 70% of internet users want to learn about products through content versus traditional advertisements (MDG Advertising).

13. Customer churn can increase by up to 15% if companies fail to respond to them via social media (Gartner).

14. In 2020, customer experience is now the most important differentiator for customers, ahead of price and product (Walker).

15. Organic search is responsible for 51% of all website traffic. As for the rest, 10% comes from paid search, 5% from social media channels, and 34% from other sources (BrightEdge).

16. 36% of marketers are actively trying to integrate their digital and traditional marketing activities. 25% say they have limited integration while 13% say the approach to digital is ad hoc. Just 15% say they’re fully integrated (Smart Insights).

17. Mobile devices—excluding tablets—generate 51% website traffic globally (Statista).

18. Nearly 25% of companies invest in mobile optimization as a top SEO tactic (HubSpot).

19. 72% of online marketers describe content creation as their most effective SEO tactic (Junto).

20. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (HubSpot).

21. 75% of marketers say they currently use at least one type of marketing automation tool (Social Media Today).

22. 56% of marketers think their companies can’t keep up with marketing technology evolution (Walker Sands).

23. Lead generation is the top goal of marketing automation for digital marketers (SocialMediaToday).

24. Nearly 25% of companies invest in mobile optimization as a top SEO tactic (HubSpot).

25. 45% of SMBs use pay-per-click advertising to grow their operations (Clutch).

26. 53% of marketers list blogging as their top priority (HubSpot).

27. 70% of marketers do not have a consistent strategy for their campaigns (Altimeter).

28. Mobile is currently responsible for 68% of digital ad spend (eMarketer).

29. Almost 93% of all web traffic comes through search engines (Search Engine Journal).

30. The first page of search engine results attracts 75% of total traffic from a search (HubSpot).

31. 87% of video marketers state that video has increased traffic to their site (Wyzowl).

32. 64% of online shoppers say that a video on Facebook influenced their decision (Animoto).

33. 86% of women agree that social media content is a chief source of online research when making a purchase (Influence Central).

34. Millennials and younger are far more likely than older generations to engage with social media from brands, with just 13% not following any brand online (Statista).

35. Marketers put 14% of their budgets into mobile ad spend, up from just 4% in 2017 (Statista).

36. 82% of mobile shoppers conduct “near me” searches. (Uberall)

37. By 2021, mobile is predicted to be responsible for the majority of online sales, driving 54% of all sales (Optinmonster)

38. 20% of visitors will read text on your page, whereas 80% will watch a video (My Social Marketing Network).

39. 70% of consumers will delete emails that don’t load well on mobile (Blue Hornet).

40. Sites that load within 5 seconds on mobile see 25% more ad visibility and 70% longer session duration. (Google)

Looking Ahead

For most SMBs, some form of digital marketing is absolutely essential for generating interest, nurturing leads, and finally getting customers on board.

It’s simply not an option to neglect your presence online, because for the majority of consumers, searching for local businesses online isn’t just common, but the only way they connect with a business.

Organizations who are smart about how they position their brand online will be the ones who inevitably outperform their competitors.

Of course, one of the major considerations is cost, and not all small businesses can afford to hire an in-house team to create great digital marketing campaigns.

We recommend reading our blog post, 5 Reasons You May Need Managed Marketing Services, to see why outsourcing your marketing operations can be beneficial.


MarketingBusiness GrowthBrandingSocial Media


Additional Resources

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