Why Cybersecurity Is So Vital for Black Friday and Cyber Monday

The biggest shopping event of the year is upon us. Learn about the precautions businesses should take to prevent Black Friday cybercrime.

Blog Post

7 minutes

Oct 23, 2023

Busy retailers and eager shoppers gearing up for the chaos of Black Friday and Cyber Monday should act with some level of caution as cybercrime and social engineering scams continue to rise.

Social engineering continues to lead the way in terms of successful cyberattacks, and scammers are only getting more sophisticated. In fact, earlier in 2023, pig butchering text scams started gaining popularity among international scammers.  

Between social engineering scams, employee manipulation, and cybersecurity neglect, major retail holidays like Black Friday and Cyber Monday can leave unprepared organizations open to devastating cyberattacks. Not only that, but with the major influx in online shopping during these holidays, retailers make exemplary targets with the large volume of credit card transactions.

Let’s discuss how bad actors take advantage of these shopper holidays to deploy retail cybercrime campaigns and how business owners and shoppers alike can stay safe by adopting a security-first mindset.

Learn about modern cyberthreats and how organizations can proactively protect themselves in Impact’s webinar, Dissecting Cybersecurity Breaches: How they Happen & How to Stop Them

Mitigating Security Risks on the Biggest Shopping Weekend of the Year

87 million Americans shopped online on Black Friday in 2022 while another 122 million consumers visited US brick-and-mortar stores over the Black Friday weekend.  This massive shopper presence is great for business and for cybercrime. While online platforms make it easy for retailers and consumers to process transactions, it also gives cybercriminals a potential avenue to exploit.

Cyber Monday scams are also on the rise. With Cyber Monday sales reaching $11.3 billion during the 2022 holiday, malicious actors have yet another opportunity to take advantage of high-volume online shopping.

Phishing scams, fraudulent websites, and unprotected financial transactions are some of the risks retailers and shoppers should be concerned about during these retail holidays. 

Cyberattacks Rising Over Black Friday Weekend

Businesses are aware of the increasing number of attacks that they have to defend themselves from in today’s environment. During this period of high sales volume, business and consumer vulnerabilities increase as more traffic hits popular websites, giving hackers more cover to actively infiltrate networks or execute cyberattacks. 

People spending over $430 on average during Black Friday, elongated shopping hours, and an increase in both mobile commerce and online sales, creates what is essentially a perfect storm for cybercrime. Retail businesses should consider these holidays when creating their overall cybersecurity strategies, and consumers should act with an extra dose of caution when making purchases around this time as well.

While consumers do need to be wary while shopping during Black Friday and Cyber Monday, protecting consumer information truly does fall to the organizations processing these transactions, making cybersecurity protocols a high-priority for retail companies. 

Infographic with stats about cybersecurity concerns, particularly around Black Friday and Cyber Monday

Cyberattack Fallout

Cybersecurity is a much more prominent issue for SMBs today than it has been in previous years. 

There are a variety of factors at play here, including a far greater sophistication in the nature of attacks and an overwhelming lack of preparation among organizations with regard to their security protocols.

Businesses of all sizes are frequently targeted by cybercriminals. Small companies that are growing quickly are often hit with cyberthreats because they typically have a lot of data and information stored but may not have addressed their cybersecurity posture.  

Businesses with fewer than 1,000 employees account for 46% of all cyberbreaches, and many of those organizations don’t have the capacity to deal with the fallout of cybercrime, which can include downtime, reputation loss, and certainly lost sales.

With cybercriminals lurking in the shadows during Black Friday weekend, it’s more important than ever for businesses and consumers alike to stay vigilant and protect their data. 

Businesses on Black Friday

Since over 112 million consumers hit US brick-and-mortar stores last Black Friday weekend, a roughly 17% increase from 2021, the massive wave of shopping and spending created so much network activity that malicious actors were able to slip in to some companies almost unnoticed.

This is why it’s so important to address your organization’s cybersecurity needs all year round, so you have a plan for events like Black Friday and Cyber Monday. After all, we know how much damage can be done to an organization that is not prepared for the consequences of an attack.

Cybercriminals follow the money as about 90% of cyberattacks are financially motivated.

Financial loss, reputational damage, and non-compliant legal fines can all stem from an unnoticed cyberbreach.

It’s more important than ever for companies to the necessary precautions that ensure their network and consumer data are safe over the Black Friday and Cyber Monday weekends. 

Cyberthreats to Know About

Cyberthreats aren’t isolated to events like Black Friday and Cyber Monday. However, as discussed throughout, these heavily-trafficked events give cybercriminals an excellent chance to execute a breach. Knowing what the modern cyberthreats that exist look like can help organizations prepare for these annual retail holidays.  

The Human Element

The majority of security breaches occur because of the human element. This means people fell victim to social engineering, stolen credentials, or simply made an error—misplacing passwords or misconfiguring accounts, for instance. The human element was involved in 82% of all confirmed data breaches, according to a 2022 report. 

Employees remain one of the largest vulnerabilities that organizations need to manage from a cybersecurity standpoint. As such, an initial cybersecurity training should be a part of your onboarding process, and employees should undergo additional cybersecurity trainings on a regular basis to stay security-conscious and aware. 


Phishing is one of the most prevalent forms of cyberattacks that organizations and employees need to look out for. A phishing attack makes use of a malicious communication that appears legitimate and aims to dupe victims into revealing sensitive or valuable information.  

Phishing, smishing (SMS phishing), and vishing (voice phishing) are all designed to trick targets into compromising their network or device.

Hackers take advantage of the sales rush by using social engineering to manipulate people during the busy four-day period. Staff must be on their guard and prepared for the flurry of phishing attacks across the weekend. 

Identifying Phishing Attempts

Malicious actors have improved the craft of phishing over the years. However, this type of email scam does have some red flags users should be aware of. These include:

  • A sense of urgency, e.g., “Last chance to get 80% off”
  • An illegitimate email address, e.g., [email protected] (notice the double Ms and Ps)
  • Grammar or spelling errors
  • Suspicious links (hover the cursor over them to see where they lead)
  • Seemingly random or unexpected attachments 


Clicking on a bad link can cost you a lot more than investing in a cybersecurity program. Ransomware poses a big threat for businesses, especially during busy retail seasons. Ransomware during the high sales season for retail organizations can lead to unexpected periods of downtime, a high volume of lost sales, and insurmountable damage to your reputation.  

Recovering from cyberattacks is expensive and organizations should be extra careful around busy retail seasons. Furthermore, in order to avoid additional risk during these high sales periods, it’s important for organizations to address cybersecurity with a comprehensive mindset all year round.

Black Friday and Cyber Monday Retail Safety Tips

Follow the safety tips below to increase security for your online retail business as well as your personal accounts during the retail holiday season that includes Black Friday and Cyber Monday. 

Security Awareness

Avoiding being the victim of a cyberattack means having employee buy-in at every level, not just IT. As we just noted, the vast majority of attacks involve an element of human error or employee manipulation.

To combat this, organizations should take every precaution to ensure that their staff are not the reason they are breached—this, in most cases, will take the form of cybersecurity awareness training. Security awareness training teaches employees how to spot a malicious phishing attempt and what to do when they recognize something suspicious. 

Awareness training is a core aspect of most business security strategies today simply because it adds an additional layer of defense that can halt a cyberattack.  

Malicious actors rely on a law-of-averages approach when attempting to breach people and organizations. Phishing scams only work once an end user has clicked a link or interacted with the embedded malware in some capacity or another.

By training a workforce, businesses reduce the viability of social engineering scams against their employees.

Multi-Factor Authentication

Multi-factor authentication (MFA) is a great, and very easy, way to better your cybersecurity posture. Multi-factor authentication adds a secondary authentication layer that ensures users are who they say they are.  

The video below takes a deeper look at MFA solutions and how they operate. 

Multi-factor authentication prevents around 99% of attacks on application accounts, according to Microsoft. 

Many cyberattacks on retailers target the data bases themselves. For many businesses, these data centers are located on the cloud or in a remote, off-site location.

With off-site data servers, or most of your data on the cloud, multi-factor authentication and identity and access management protocols become more important so that organizations can limit and monitor who is accessing what data when. 

Wrapping Up on Cybersecurity for the Retail Holidays

Black Friday and Cyber Monday bring with them a massive influx of both in-person and online sales. While this is incredible for businesses, it can also provide the perfect smokescreen for malicious actors and/or cybercriminals.  

Keep the following cybersecurity tips in mind as we approach the busiest retail season of the year to help proactively protect your organization and your consumers.  

  • Cyberattacks spike during Black Friday and Cyber Monday
  • Many businesses are still lacking effective measures to prevent the dangers associated with these attacks
  • Organizations have a responsibility to protect the data of their customers, meaning breaches must be avoided at all costs
  • Staff should be trained effectively so they can spot and deal with a threat during one of the most dangerous periods of the year

Cybersecurity is a pressing issue for organizations all year round, not just during the peak business season. Learn more about how modern organizations are combatting modern cyberthreats in Impact’s webinar, Dissecting Cybersecurity Breaches: How they Happen & How to Stop Them


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