What Is Search Engine Optimization? (SEO) | Buzzwords

Optimizing your website for search engines is an increasingly important aspect of any modern business when it comes to marketing and sales.

Today, SEO is a crucial tool for bringing attention to your website, generating leads and developing prospects into customers. If you don’t have an existing SEO strategy, there’s no better time than the present to get started.

Watch this explainer video as we break down this industry trend, including the difference between paid and organic traffic, the different components of SEO and the potential pitfalls of a poor strategy.

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The Buzzword series features short videos that break down popular topics focused on business and technology. Each video takes a look at a top trend, and why you may want to incorporate it into your organization. View the full series here.

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