Coffee with Impact: Remote Work Series | Episode 4
Marketing in Times of Uncertainty
Marketing during a crisis can be a challenge for any business. Whether you have the marketing tools and strategy already in place or are looking to start from scratch, smart marketing during a crisis can either set your business back or prepare you for a successful future. Businesses need to be flexible, agile and sensitive with their messaging.
In this webinar, our marketing experts talked about the changes they’ve seen in their own environments, the challenges/pain points their clients are facing and what businesses should be doing to target constituents remotely.
We covered topics including:
- How to communicate, manage and support internal constituents
- How to leverage marketing tools and strategy for long term success
- How businesses that rely on in-person customer interactions can shift their messaging
- How businesses can continue to promote their business without being insensitive