Coffee with Impact: Remote Work Series | Episode 4
Marketing in Times of Uncertainty
Marketing during a crisis can be a challenge for any business. Whether you have the marketing tools and strategy already in place or are looking to start from scratch, smart marketing during a crisis can either set your business back or prepare you for a successful future. Businesses need to be flexible, agile and sensitive with their messaging.
Hosted by Jamie Judkins, VP of Sales, ES99, and Stacie Thompson, VP/Director of Creative, ES99.
In this webinar, our marketing experts talked about the changes they’ve seen in their own environments, the challenges/pain points their clients are facing and what businesses should be doing to target constituents remotely.
We covered topics including:
- How to communicate, manage and support internal constituents
- How to leverage marketing tools and strategy for long term success
- How businesses that rely on in-person customer interactions can shift their messaging
- How businesses can continue to promote their business without being insensitive