87% of marketers say their company’s most under-utilized asset is data. That’s a missed opportunity. Scientific marketing changes that.
By combining data-driven insights with creativity, scientific marketing helps you grow your business, hit key performance indicators, and turn goals into results. In this exclusive webinar, you’ll learn how to harness the power of combining creativity with data to drive smarter marketing decisions and real business growth.
Join three top experts from Impact: LK Hoopingarner—Vice President, Managed Marketing Services; Rob Fisher—General Manager, Marketing Consulting; and Jeff Miller—Chief Financial Officer. Together, they’ll break down what scientific marketing is, how it works, and the measurable impact it can have on your bottom line.
Use the form below to register for the event which goes LIVE on Wednesday, August 6th, at 1 PM CT!
What You'll Learn
- The scientific marketing approach and process
- Common marketing mistakes
- How to succeed with scientific marketing
What Is Scientific Marketing?
It’s marketing that actually learns. Scientific marketing combines creativity with the scientific method of your marketing strategy—running controlled tests, gathering real data, and optimizing based on results. It’s how modern marketing teams grow smarter, faster, and more cost-effectively—without guesswork or wasted spend.
This method is especially powerful for companies that:
- Prioritize agility and fast decision-making
- Demand ROI-focused partnerships
- Value data-backed performance over gut instinct
- Need seamless integration with existing tech stacks
Why Does It Work?
Scientific marketing helps you focus on what truly drives growth. By identifying and prioritizing your highest-value opportunities, your team can spend less time chasing hunches and more time executing strategies that move the needle. When something isn’t working, you’ll know quickly so you can pivot before wasting time or budget.
This method is also repeatable and scalable. Once you find what works, you can apply the same principles to other channels, campaigns, or customer segments—saving resources while maximizing results.
It’s not just efficient—it’s sustainable marketing that evolves with your business.
More Data–Driven Tactics You Need to Know
- The future of search (AEO)
- How to effectively use AI in your marketing
- Social commerce expansion
- Data privacy and ethical marketing
- The metrics CFOs care about
- And MUCH more...
These insights are just the beginning. As marketing continues to evolve, staying ahead means understanding where the industry is heading—and how to adapt with precision.
This webinar will equip you with the mindset, strategies, and data-driven perspective to make smarter decisions, create meaningful impact, and align your efforts with what truly matters to your business and its bottom line.
Use the form above to register for the LIVE webinar on Wednesday, August 6th, at 1PM CT to get all the info and for a chance to have your questions answered by our experts.