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Customer-First Marketing Webinar Series: Ep 1 | Defining Customer Needs with Market Research

How do you know what kind of marketing strategy you need? How do you effectively target your desired audience? How can you improve the overall customer experience? The answer is market research.

Quality research helps a business understand what approach they should take and which marketing channels are the most effective at carrying their message to consumers. It’s tough to know where to start or how far to take the process before you’re ready to put the insights into action. Learn some tips from the experts at ES99, Impact’s Marketing and Branding Agency, in this recorded webinar.

In this webinar, our team takes a look at the entire market research phase ES99 takes when its formulating strategy for clients, examining real examples from their experience and providing unique insight into the process.

Watch the recording to learn from Matt Hale, Design and Marketing Specialist, and Kevin Meyer, Insights Mentor. They’ll take you step-by-step to discover the market research phase of strategy development from start to finish and provide some examples to help you better connect with your new and potential customers on a deeper level. Here’s a hint: putting their needs before making the sale can seem like a counter-intuitive way to conduct business, but it does pay off.

Then, don’t miss the next episode of this webinar series that dives into the relationship between the ever-changing worlds of data privacy and the online customer experience.