Marketing for Roofing Companies: A Digital Marketing Testimonial with DCG Roofing

In the roofing industry, strong digital marketing can make a massive difference in standing out amongst your competitors. Learn how Impact’s Managed Marketing team helped DCG Roofing get more out of their digital presence in the testimonial below. 

Why Digital Marketing in the Roofing Industry? 

Marketing for roofing companies, and companies in similar industries, is not always at the top of the priority list. It can be hard to imagine how social media, paid ads, updated branding, or a new website could bring in new customers.  

But, even for roofing companies, the benefits of strong digital marketing are immense and these new avenues of engagement with your audience can generate huge amounts of awareness, traffic, and sales. 

Digital Marketing for Small Businesses like DCG Roofing 

For small businesses, like DCG Roofing, you need to be able to stand out from the crowd and clearly display what makes you different. Online, this is done via your brand voice, clear benefit statements on your site, and through branding that catches the eye and builds trust with visitors. 

To show off your branding and voice and start building awareness that turns into customers, small businesses need marketing strategies like: 

• A strong social media presence 
• Consistent voice across all communications (emails, social media, website, physical media) 
• Informational content that helps your audience learn about you and your products 

If you want to learn more about what goes into a full-fledged digital marketing campaign, download our eBook, The Ultimate List of Marketing Resources for Any Campaign. In this guide, you’ll be able to see the exact tools that are necessary to run an effective, data-driven campaign from research to creative to strategy and beyond.