Creating a Paid Media Marketing Strategy That Works

Learn what it takes to create a paid media marketing strategy that combines research and design to find, engage, and attract your target audience online.


2 minutes

Mar 11, 2022

Everyone wants to create successful paid ads but not everyone knows the secret sauce that leads to an effective one. Watch this video to learn more about how Impact’s managed marketing division combines research, design, copy, and more in a paid media marketing strategy to create ads that really work. 

What Makes an Effective Paid Media Marketing Strategy? 

The ultimate goal of an effective paid ad is to capture the attention of your target audience and drive them back to your website to be converted into a lead. To do this, you need to deliver your message to the right people, at the right time, and in the right place. That’s a lot of moving pieces and what seems like a small target to hit but, with the help of a strong strategy, it’s entirely possible. 

Building a Foundation of Research 

Research is the foundation that the ad strategy is built upon. With key insights into the market and consumer trends and behaviors, we can develop an effective strategy that accomplishes your goals. 

Finding Your Audience 

Part of this research is finding an audience. No single ad will work for all people. To create a tailored ad that attracts the right people, you need to identify a very specific audience. Audience research is a crucial part of defining an ad strategy because it lays the path for future executions in design and copy. 

Through one-on-one interviews, we’re able to identify the most important things we need to know to build a successful ad: 

  • The major pain points (challenges and frustrations) for your target audience 
  • The key features they’re looking for in a product
  • The emotional triggers that will drive them toward conversion 

Design That Represents You 

Next, you need design and copy that maintains a consistent identity, builds trust with your established audience, and tells the story you want to tell. 

What Makes Managed Marketing at Impact Different? 

At Impact, everything we do is backed by research and data and our entire process involves complete collaboration between our internal teams and our clients.  

If you’re interested in learning more about Impact’s managed marketing services and what we can do to boost your brand, reach out to one of our specialists today. Check out these helpful resources to learn more about creating effective paid ads and what our paid media management services include.


MarketingPaid Media


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