Lead Data Researcher

Dr. Zubia Mughal

Dr. Zubia Mughal's headshot

Dr. Zubia Mughal is the Lead Data Researcher in the Department of AI at Impact, where she designs intelligent systems that help teams make smarter decisions and work more efficiently. Her focus is on translating complex business questions into structured data models that support prediction, pattern detection, and real-time reasoning. Zubia’s work blends experimentation, engineering, and machine learning to solve performance challenges that matter.

In her role, Zubia builds customer clusters, churn modeling, and knowledge graphs for AI agents and recommendation engines to create data-driven prescriptions. She works hands-on with Python, TensorFlow, PyTorch, and advanced analytics tools to create scalable, human-centered solutions that align tightly with business goals.  


Zubia holds a doctorate in Leadership in Workforce Development and certifications in data science and AI from MIT. She brings deep domain expertise to her role, bridging the gap between algorithm and application. Her current work is centered on building context-aware agents that learn from feedback and grow smarter over time, fueling the next generation of adaptive, enterprise-ready AI systems.
 

Posts By Author

Blog Post

Red and steel cogs spinning together

Discovering the Heart of the System – Part 2 of 4

In the second part of her series, Dr. Zubia Mughal discusses the process of discovering and defining behavioral thresholds that, in turn, became the heart of the churn model.

AI

Jan 14, 2026

Blog Post

Stacks of coins at various heights with a rising and falling chart in the background

Making Financial Forecasting More Trustworthy – Part 1 of 4

Dr. Zubia takes a critical look at the shortcomings of traditional forecasting methods, revealing why they often fall short and laying the groundwork for the innovative approaches that her team is using to redefine forecasting.

AI

Jan 07, 2026

Blog Post

A stack of tetris blocks in a room with chalkboard walls full of math equations

I Thought I Was Solving for Churn - I Was Actually Solving for AI Reliability

Why explainability, traceability, and human values must power the systems we build.

AI

Jul 16, 2025