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What is Brand Strategy Development? | The Huddle

Join Lauren Ingram, Creative Director, as she sits down with Impact Managed Marketing President and host of The Huddle, Aaron Dyck, to discuss what brand strategy development is and how it can change the game for businesses of all sizes. 

What You’ll Learn About Brand Strategy Development 

Whether you’re a new company or have been in business for decades, there’s still plenty for you to learn about what a brand strategy is, when it’s time to update your approach, and how to update your overall branding and marketing plan. 

Watch the full episode to find out: 

  • The definition of a brand
  • How a small business can develop their brand identity 
  • Why it’s so crucial to have a strong mission and vision, and how to build one 
  • How brand shapes marketing tactics 
  • Why your brand comes from more than what your business is today 
  • Why it’s better to be honest than eye-catching 

If you’re ready to upgrade your marketing efforts, it all starts with understanding what brand strategy development is and how to do it. Move up to the next level by checking out the video and implementing these tips! 

About Marketing at Impact

Impact’s managed marketing team offers a full suite of agency services, along with extensive marketing research and analytics, all under one roof. We form long-term partnerships with our clients, allowing us to develop a strategy that’s scalable and adjustable while getting to know the true essence of what your business is now as well as what you aspire to be. 

With a full team of creatives, a deep research and insights department, and a tried-and-true process for helping clients grow, Impact should be your first call when you’re ready to amplify your organization’s message. 

About The Huddle 

The Huddle with Aaron Dyck is a biweekly series in which business experts discuss marketing from all angles and how it can benefit every department of an organization. With topics ranging from recruitment marketing to lead generation to content creation, anyone looking to learn more about marketing from leaders in the field will benefit from tuning in to every episode of this series. 

Subscribe to our YouTube channel or follow along on our website so you don’t miss future episodes of The Huddle, including our next one about research and insights.