From Traditional to Offbeat, Non-Digital Initiatives Support Overall Marketing Program

Thursday, November 7, 2019

By Erik Cagle

Sporting Chance

The same can be said for Impact Networking of Lake Forest, Illinois, which has branded delivery trucks, service vans and even sales reps’ cars to increase visibility. Its sponsorship of sports teams, both local and regional, have solidified the brand during the past 10-plus years, notes Karlee Ricks, marketing manager.

“When Impact became a sponsor of the Chicago Blackhawks in 2008, it put us on the map, according to our CEO, Frank Cucco,” she observed. “He said that we closed bigger deals and clients took us more seriously. For this reason, we have replicated the model and partnered with various teams throughout the country.”

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