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Data Privacy Day 2020: What It Means for You

With the arrival of National Data Privacy Day, everyone should ask: as a consumer, do you know how your private data is being used?

If you’re a business, are you aware of the growing consumer concern regarding data handling and protection?

You should be, since people are more willing to share data and patronize businesses who are transparent about how they’re using personal information.

A strong corporate policy of data protection and privacy can give you an edge in today’s hyper-competitive market.

Research suggests that 70% of consumers would stop doing business with a company if it didn’t adequately protect their data. Just 27% feel that businesses take their data security seriously

To help both consumers and businesses understand emerging privacy threats and stay protected, the U.S. Congress has designated January 28th as National Data Privacy Day.

Data Privacy Day celebrates privacy awareness and serves to educate consumers and businesses alike on how they can protect their online presence and personal data.

us states data privacy graphic

Data Privacy Day 2020: How You Can Get Involved

Data Privacy Day 2020 is aimed at educating both consumers and businesses on data collection awareness and data protection protocols.

In keeping with the spirit of the day, below are some good ways you can bring data privacy to the forefront in all aspects of your life:

1. Get Involved at Work

If your business collects data, it’s a good idea to employ reasonable security to keep consumer’s private information safe from unauthorized access.

Be transparent about collecting, using, and sharing data and use protective design settings to keep data safe.

Not only will employing strong data protection methods protect you from possible lawsuits, it will establish trust between you and your customers.

Finally, help your employees protect their privacy by hosting a lunch-and-learn directed at helping them manage their personal data safely.

Creating a corporate culture immersed in privacy practices and keep employees apprised of how to securely handle private data in the business place is another great way to jumpstart your corporate commitment to data privacy.

2. Get Involved at Home

As a consumer, you can safeguard your data by being careful about the information you post about yourself and others in the online environment.

Be sure to keep privacy and security settings up to date on apps and websites to control who has access to your information.

Strengthen passwords by using two-factor authentication in addition to strong passwords and user names and monitor activity on your accounts for the highest level of security.

data security personal passwords graphic

3. Get Involved in Your Community

Businesses and individuals alike can increase knowledge of data privacy challenges and solutions in your community by becoming a Data Privacy Day Champion.

It doesn’t cost anything to get involved, and you’ll get a toolkit of materials to help educate companies and individuals where you live about privacy concerns and ways to become more privacy aware.

7 out of 10 Americans say they are taking measures to protect their online privacy more today than they were a year ago. However, only 50% are looking for new ways to safeguard their personal information

Though awareness and engagement of data privacy is increasing overall, it’s still important to spread the word.

The more knowledgable people are about the importance of handling data—whether their own or a customer’s—the less likely your organization is to run into issues.

Education is everything when it comes to cybersecurity. It’s one of the reasons we at Impact provide security awareness training to our clients.

The Final Word: How Can I Better Protect My Data?

Best Practices

The smartest way to protect your data at both a personal and professional level is to adopt best practices for privacy and data protection.

At work, practicing good cyber hygiene, such as installing a network firewall, using antivirus software, encrypting data, using secure passwords with multi-factor authentication, and conducting regular backups are critical for data security. 

For consumers, keeping control of their online presence, including being extra careful with sharing on social media, is critical for privacy protection.

Multi-factor authentication is a crucial security tool, as is a secure network, particularly if you have a number of Internet of Things devices in your home.

Learning about cyberattacks such as phishing, can help you avoid clicking corrupt links, and being aware of data collection techniques such as e-skimming can keep you vigilant when conducting e-commerce.

Culture of Learning

Finally, for businesses and consumers alike, knowledge is power—and establishing a safe digital environment within which to conduct business or access information is critical.

Start by understanding how cybercriminals access data, then move toward securing your private or business network to prevent unwanted access.

Put as many barriers between yourself and cyberthreats as possible and continuously monitor your network for unauthorized access.

And, since it’s almost that time, use the upcoming Data Privacy Day 2020 as a springboard to enhancing your data security with best practices to keep your data private—and safe.

Data privacy is a topic of increasing importance as we head into a new decade. Businesses are expected by their customers to have a strong compliance policy for safeguarding their data.

If you’re concerned about your organization’s data policy or compliance, speak with one of our experts about what Impact can do for you.